Description
A large UK retailer are looking for an Online Marketing Manager. The ideal candidate will have experience in Campaign Management, Digital media sales and PPC. This is a 6 month contract position.
Job Purpose
Proactively secures funding opportunities and drives online business development whilst effectively plans and delivers cross off site channel tactical online marketing activity and onsite opportunities for supplier brands.
Key Accountabilities
Supplier Funded Campaign Management
* Key liaison between 3rd party, supplier partners, online category, buying and marketing teams to ensure the online team are represented and briefed on opportunities to secure additional supplier funding whilst maintaining brand alignment. Responsible for management, end to end ownership, delivery and reporting of assigned campaigns.
* Plans, secures and manages campaign funding and adhoc paid online marketing activity for the team, managing stakeholder requests for digital marketing support; ensuring that the correct resource and budget allocation is trafficked and managed according to scoped requirements and delivers on pre-agreed KPIs.
Commercial awareness
* Works with team and third parties to confidently negotiate and present campaign appropriate activity within agreed timelines.
* Self-motivated, results driven and adopts a dynamic approach to confidently represent the online marketing teams across all internal and external stakeholders. Understands the impact of campaign activity to drive a truly omni-channel business.
Stakeholder Management
* Liaises effectively at all levels with relevant team stakeholders such as PPC, Email, Social, Affiliate and on-site teams to ensure that strategies are achieved whilst collating supplier funded requests across Buying teams.
* Ensure plans are scoped, aligned, achievable and relevant to the wider online marketing and selling strategy. Manages wider stakeholders effectively to ensure buy-in. Can confidently articulate knowledge of digital marketing channels and benefits/nuances to support a variety of objectives.
Analysis and Reporting
* Produce excellent post campaign analysis covering, results, key learnings, future opportunities and developments. Ability to confidently draw conclusions and recommendations for future investment by brand.
* Identify trends in digital marketing and use insight to drive supplier funded proposals and develop a digital media pack
Experience
* Marketing: retail and online
* At least 3 years; Advertising/Campaign or Project Management
* Brand promotion and protection
* Knowledge of key online marketing channels; PPC, Natural Search, Email, Affiliates, Display, Social
* Agency management
* Successfully manages multiple stakeholders
* Strong commercial awareness
* Presentation/pitch skills
* Planning and prioritisation
* Budgeting
To apply for this position, candidates must be eligible to live and work in the UK
Barclay Meade Limited is acting as an Employment Agency in relation to this vacancy.