Description
An excellent opportunity has arisen with a ftse100 company based in the West Midlands for a Social Media Lead.
This is an excellent Long-Term opportunity working for a household brand.
The role is to define and execute the strategy for Social Media activities using a combination of online media, ie Online News, SEO, Content, Blogs, and Social Networks to protect and enhance online brand reputation and increase traffic.
As the Social Media Marketing Lead, you will be responsible for championing and demystifying social media and SEO internally, pro actively identifying and communicating opportunities to business wide stakeholders. You will lead the management of Social media including defining the social and content strategy, launching new channels, driving the agenda for social care and social self service.
Through analysis of complex web and customer related data the role will lead the auditing, monitoring and measurement of the online environment to understand customer engagement with Social Media, the Organisation,Competitors and the Industry in order to define and implement detailed Digital strategic recommendations.
Key Skills & Requirements
- Commercial Marketing experience
- Exceptional Digital Marketing acumen and experience in a corporate web environment
- A detailed understanding of online brand reputation management tools including but not limited to SEO, Content, Online News and Social Media
- Experience of building strategies requiring senior engagement and approval
- Understanding of search engine optimisation techniques
- Good understanding of web development practices and methodologies
- Proven experience in managing third party suppliers
- Reporting, problem solving and analytical skills
If this sounds like you and you're looking for your next contract APPLY NOW so you don't miss out!