SEM Analyst

Georgia  ‐ Onsite
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Keywords

Description

Seeking an experienced, highly skilled Search Engine Marketing professional to manage Pay-Per-Click campaign performance and maximize Return on Investment (ROI). Ensure clients requirements and best practices are incorporated correctly to produce desired search results. This role involves self-motivation and commitment to meeting and exceeding productivity/quality targets within a team environment.

RESPONSIBILITIES:
  • Act as fulfillment account manager for selected key accounts
  • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
  • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components
  • Proactively optimize throughout campaign life cycle
  • Increase quality in clicks and conversions for improved ROI
  • Increase product trust through proactive, engaged customer service
  • Decrease churn rate through proactive campaign management and positive customer experience.
  • Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
  • Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
  • Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
  • Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements
  • Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
  • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
  • Report escalations urgently and follow up on resolution to close communication loop with management
SKILLS:

QUALIFICATIONS:
  • 1-2 years experience as a Full time Search Engine Marketing professional skilled in Analysis required; 2-3 years preferred.
  • Agency experience preferred
  • Bid management experience a plus
  • Experience with third-party platforms preferred
  • A/B Testing experience
  • Knowledge of Search Engine Optimization (SEO).
  • Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
  • Excellent professional communication (both verbal and written) skills.
  • Ability to self-motivate, prioritize and multi-task.
  • Ability to research and solve problems.
  • Analytic skills required.
  • Google AdWords certification preferred or ability to obtain certification within 30 days of hire.
EDUCATION:
  • BA/BS degree preferred but not required
Start date
n.a
From
Synectics
Published at
02.05.2014
Project ID:
702445
Contract type
Freelance
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