Description
My client is currently recruiting for a Marketing Executive to help develop the CRM and Online Marketing campaigns within the commercial team. You will be working with 4 key suppliers and working with our internal Brand Marketing, Business Development Teams to ensure all their needs are meet to drive a commercially focused business.
The responsibilities of the Marketing Executive are:
- Manage the delivery of partnership campaigns end to end across all marketing channels.
- Support the Marketing team working with partners to build a strong brand halo effect.
- Identify and manage a pipeline of marketing opportunities, including end to end responsibility for pitch preparation, presenting proposals in partner meetings and agreeing/evaluating campaigns and programs to deliver successful partnerships.
- Deliver integrated, multi-channel marketing programs.
- Responsible for design & implementation of all campaigns and resolving campaign delivery challenges.
- Deliver analysis on campaigns performance & ROI and use findings in the development of future activity based on results.
- Own all partner deliverables including email, direct mail, webcasts & newsletters, digital marketing, social media strategies etc.
- Gain strong relationships with a range of stakeholders including internal teams, customers but particularly partners.
- Ensure all aspects of the partnership proposition are operating effectively through driving and maintaining internal relationships and working with cross-functional teams.
- Ensure we are fully aligned across marketing/comms teams.
The Marketing Executive will need to have:
- Project management skills from initial scoping of a project through to launch, evaluation and close.
- Strong experience working with partners to achieve joint goals.
- Experience within a high profile brand.
- Broad senior marketing campaign experience, planning and executing campaigns across different digital and offline channels.
- Particularly strong digital channel experience, including campaign optimisation and analysis of ROI.
- Strong awareness of brand marketing and brand consideration.
- Excellent customer facing skills, ability to present ideas and concepts to partners, clearly articulating the business case and value.
- Experience of using a campaign management application - such as Unica Affinium or Epiphany advantageous.
- Have relevant university degree/post-graduate and/or CIM qualification.