eCRM Manager - 6 month maternity cover (fashion ecommerce)

London  ‐ Onsite
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Keywords

Description

eCRM Manager - 6 month maternity cover (fashion ecommerce)

Do you want to work in a dynamic, fun and growing environment where no two days are the same? Then this could be the job for you!

This is an exciting time for Farfetch as we are experiencing a period of unprecedented growth. We are looking for a eCRM Manager to join the team.

The company

Farfetch is an innovative e-commerce company that brings the world's best independent fashion boutiques to an international audience. We are constantly looking for world-class people to take on challenging roles that will help us to fulfil our potential - and you to fulfil yours.

Launched in October 2008, Farfetch is rapidly growing into a truly global company. Our family now includes more than 300 independent boutiques across Europe and North America, offices in London, New York, LA, Guimarães and São Paulo, and a team of 400 talented people.

We want brilliant candidates who combine a passion for e-commerce with a strong group ethic. In return, we offer successful candidates a dynamic workplace and the opportunity to turn a young company into a leading global player.

The role

The role is responsible for helping to drive customer loyalty, sales and retention through the delivery of insights and targeted customer communications. You will execute on a CRM strategy and lead the CRM team to produce effective campaigns, from conception and design through to testing, execution and monitoring.

Responsibilities

  • Execute CRM strategies and ESP plan
  • Lead and manage the CRM team and ensure all CRM activity is of high quality
  • Manage scheduling, testing, deployment and monitoring of all customer campaigns
  • Execute segmentation of customer database to identify and target actives
  • Manage the delivery of response data for tactical lifecycle campaigns
  • Monitoring and analysing campaign performance and ensuring they deliver quality and exceed performance targets
  • Keep abreast of industry developments

Key Skill & Experience

  • Solid experience working in similar role within a fashion/e-commerce environment
  • Previous experience in working with databases, data analysis, segmentation and email marketing platforms
  • Extensive experience of confidently leading an efficient team
  • Proven ability to manage projects, organise and prioritise
  • Proven ability to work closely with cross-functional teams
  • Strong analytical skills - Numerate with the ability to produce reports and derive valuable insights and analysis
  • Accurate, systematic and methodical
  • Understanding of a range of digital marketing channels including PPC, SEO and Social Media
  • Excellent verbal and written communication skills
  • Hardworking and passionate
  • Experience with Responsys ESP a bonus
Start date
n.a
Duration
6 Month
From
Farfetch
Published at
09.05.2014
Project ID:
705248
Contract type
Freelance
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