Online Marketing Specialist (m/f)

Description

• Monitoring of the performance of the SEA Agency and agree on corrective actions on behalf of the client, according to the Frame Marketing Service Agreement
• Daily monitoring of lead-flow through all online channels
• Daily check of SEA leads and split tests, costs and conversion rates down to ad group level.
• Weekly check of leads and orders for online in general and the different lead sources (Leadbroker, Website, Affiliate, Performance Display Advertising and Expert Platform); comparison to last year and budget (all countries).
• Monthly check of website KPIs (SEO traffic and leads, direct traffic and leads, referral traffic and leads); depending on results direct communication to marketing manager of Field Operations or directly to agency (all countries and projects).
• Adhoc check, when KPIs are not met. Profound analysis and comparison of historic and current data down to keyword level and destination URL level for all online channels in order to identify problem and to solve it.
• Alerting local marketing managers when negative trends can be foreseen
• Controlling and evaluation of occurrences on keyword level
• Developing, implementing, maintaining and hosting of Leadbroker website and Expert Platform for our client including SEA Bid-management, after approval of our client.
• Create concepts to boost online performance (SEO, webpage design, E-Mail-Marketing, Display…) after prior approval by the client
• Maintaining and hosting of a website for Resellers in Germany (from July 2014 onwards) and exploring this website to other countries (from October 2014 onwards), in case of client approval
• Reporting and communication:
• Weekly conference call on performance status
• Monthly personal meeting
• Upon request, availability for adhoc conference calls or personal meetings

• Being an Online Marketing generalist with profound experience in SEA/SEO, Affiliate, Performance Display Advertising, E-Mail Marketing, Webdesign and Webanalytics