Description
Marketing Measurement Analyst - Large Advertisers and Agencies Marketing
Job Description:
Our client, a leading search engine, are looking for a marketing measurement analyst to join their team in London on an initial 6 month contract. You will provide analytical and technical support to build reporting solutions to measure their Large Advertisers and Agencies Marketing (LAAM). You will design, develop and deliver solutions aimed at measuring marketing activity and its impact on sales activity, adoption of advertising and revenue lift. You will work with stakeholders in Marketing Finance, Sales operations and Marketing in responding to the business's evolving reporting needs.
Responsibilities:
- Maintain a record of all marketing activities and costs across EMEA
- Develop output tracking dashboard - which customers have received which marketing content.
- Develop model and dashboard that measures product adoption and revenue relationships with marketing activities
- Create monthly and quarterly reports for marketing managers and sales stakeholders
- Work collaboratively with marketing, sales and finance colleagues to shape the measurement plan for large advertisers and agencies marketing.
Requirements:
Essential
- BA/BS degree in CS, EE, Math, Finance, Economics or related quantitative field. In lieu of degree, 4 years of relevant experience.
- Database query experience (eg SQL) required
- Proven Microsoft Excel skills (pivot tables, etc.)
- Demonstrable financial/quantitative analysis experience from a high growth firm, a leading consultancy or financial services company
- Research, problem solving and analytical skills
- Project management and process improvement skills
- Ability to successfully manage complexity and multiple priorities
- Good verbal and written English communication and presentation skills
- Comfortable dealing with ambiguity
Desirable
- Automation or Business Intelligence skills (eg VBA, python, R, Essbase)
- Experience working across multiple markets