Marketing Director

Description

A Diagnostics Organisation with a unique and specialist product portfolio are looking for a Marketing Director

Marketing Director- Diagnostics

This is an opportunity join an organisation that is large enough to support the Marketing function but small enough for you to create a huge impact.

If successful, you will have the responsibility To develop and implement the marketing strategy, including the following:

• Product launches & rationalisation
• Product positioning & pricing
• Channel strategies
• Communication & promotional programme
• Marketing mix
• Event strategy, planning and execution
• Other demand-creating initiatives

Major Accountabilities:

• develop our business with National & Key Account customers through the team of Account Managers, ensuring that the optimum product range is listed in the correct position with the appropriate level of active distribution
• To manage the activities of all direct reports and undertake the appropriate coaching, development and performance management as necessary.
• Develop, manage and control budgets for all marketing costs including advertising, promotion and OPEX.
• To own, interrogate and disseminate market intelligence, making recommendations as appropriate. This includes third-party data on product and market trends, insight programmes and competitor activity.
• To develop and implement Professional Relations programmes in conjunction with Professional Relations Management. This includes clinical exhibitions, road shows, seminars, clinical articles and professional relations presentations.

Experience required:

• Degree qualified
• Holds a marketing qualification or undergone relevant training
• Experience of developing, monitoring and reviewing budgets.
• Understanding of the UK Healthcare market
• Diagnostics experience would be ideal
• Driving, developing and creating effective marketing strategies

Remuneration:

• Salary between £90k-95k (negotiable for an outstanding candidate)
• Bonus
• Company car/allowance
• Pension
• Healthcare

If this sounds like something you want to be a part of, please send your CV to c.rock(@)realstaffing.com or call on .

To find out more about Real please visit www.realstaffing.com