Description
Seeking an experienced, highly skilled Search Engine Marketing professional to manage Pay-Per-Click campaign performance and maximize Return on Investment (ROI). Ensure clients requirements and best practices are incorporated correctly to produce desired search results. This role involves self-motivation and commitment to meeting and exceeding productivity/quality targets within a team environment.RESPONSIBILITIES:
- Act as fulfillment account manager for selected key accounts
- Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
- Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components
- Proactively optimize throughout campaign life cycle
- Increase quality in clicks and conversions for improved ROI
- Increase product trust through proactive, engaged customer service
- Decrease churn rate through proactive campaign management and positive customer experience.
- Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
- Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
- Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
- Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements
- Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
- Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
- Report escalations urgently and follow up on resolution to close communication loop with management
QUALIFICATIONS:
- 1-2 years experience as a Full time Search Engine Marketing professional skilled in Analysis required; 2-3 years preferred.
- Agency experience preferred
- Bid management experience a plus
- Experience with third-party platforms preferred
- A/B Testing experience
- Knowledge of Search Engine Optimization (SEO).
- Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
- Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
- Excellent professional communication (both verbal and written) skills.
- Ability to self-motivate, prioritize and multi-task.
- Ability to research and solve problems.
- Analytic skills required.
- Google AdWords certification preferred or ability to obtain certification within 30 days of hire.
- BA/BS degree preferred but not required