Description
Marketing Manager (Healthcare or Pharmaceutical)
My Client, A leading Healthcare organisation based in Amersham is urgently seeking an Product Marketing Manager to join their team for a minimum of 9 months with a chance for extension. Previous Marketing experience within the Healthcare and Pharmaceutical industry is essential along with International or European Marketing experience.
This is a full time role working 37.5 hours between Monday and Friday.
Key responsibilities include (but are not limited to):
- Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate.
- Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
- Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product/portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .
- Validating global value proposition and messaging and adapt for regional use.
- Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
- Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
- Developing and supporting product-specific KOL's and advisory boards.
- Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
- Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations/portfolio effectively.
- Training direct/indirect sales channels.
- Identifying and establishing reference and show sites.
- Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
- Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
- Congress management: booth, symposium, pre & post communication, KOL activities
Marketing Qualifications Required:
- Degree in Marketing or 5 + years equivalent working experience
- Previous experience of Marketing within a Healthcare or Pharmaceutical company.
- Computer Literate with excellent Microsoft Skills especially in Excel and PowerPoint.
- Ability to work within a team- must have excellent interpersonal and communication skills.
Please apply accordingly for immediate consideration or call in.