SEM Analyst

Georgia  ‐ Onsite
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Keywords

Description

Analyze advertiser objectives and KPIs to determine optimum organizational method of pay per click campaign set-up.
  • Create, including ad copy, pay per click ads according to Google AdWords and Bing Ads criteria.
  • Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
  • Develop and implement optimum pay per click budgeting and bid strategies granularly from campaign level to keyword level.
  • Build keyword lists by industry verticals and match type in accordance with advertiser focus.
  • Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
  • Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
  • Proactively optimize campaigns for maximum white-glove level service and pay per click performance.
  • Troubleshoot performance issues and problem solve.
SKILLS:

Mandatory:
  • Minimum educational requirement: BA/BS or equivalent work experience.
  • 1 year Search Engine Marketing to include pay per click
  • Microsoft Office Suite to include Excel and Word.
  • A general understanding of marketing principles is required.
  • Content Development skills are a must.
  • Strong people, communication and organization skills
Desired:
  • SEM work Experience
  • Google AdWords Certification
  • Microsoft adCenter Certification
Start date
n.a
From
Synectics
Published at
30.06.2014
Project ID:
734153
Contract type
Freelance
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