Description
Marketing Manager- Direct response, direct mail, 3rd Party inserts, marketing campaigns
Responsibilities:
- Management of all direct response marketing campaigns including:
direct mail, partnerships, third party inserts, DRTV and Radio - Will need to track the performance of campaigns against budget and project costs, ensuring maximum efficiency
- Consequently report back and suggest improvements and make recommendations for improving future campaigns
- Customer acquisition strategy and implementation
- Develop/maintain supplier relationships in relation to campaign materials
- Ability to work well as part of a team, working closely with the wider Marketing team
Skills:
- Excellent copywriter - Attention to detail is critical
- Excellent knowledge of Word, Excel, Outlook and Powerpoint
- Media planning
- Data driven - Able to demonstrate performance through factual data reporting
- Ability to build and maintain strong relationships with colleagues and external stakeholders
- Strong communication and negotiation skills at all levels
- Ability to demonstrate initiative and must have strong organisational skills
- A confident self-starter who is creative with a strong work ethic