Segment Marketing Specialist

Brussel  ‐ Onsite
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Keywords

Description

Segment Marketing Specialist

Length: 3 months + possible extension
Location: Brussels

Job content
The segment marketing specialist will support the Marketing acquisition team with a key focus on the fix market. The team is responsible for acquisition of new customers for the fix products, either via full winback or via cross-sell of additional products on existing customers.

The team performs following activities:
oAnalyse customer needs (internal and external), to define the necessary actions for future customer needs, positioning and customer acquisition actions in line with the customer segmentation
oDevelop actions based on the customer segmentation to contribute to the CBU net adds plan (promotions, 121 actions,)
oContribute to the marketingplan of the fix acquisition team to have a coherent and consequent approach of our (potential) customers. Where needed brief other teams (p&s, COM)
oDevelop and evaluate the business case, briefings, to implement the marketing plan
oSupport the different sales channels to keep the different tools up to date. Where necessary, give presentation and validate the promotions, offers, campaigns,
oMake recommendations regarding specific investments and potential impact on acquisition volumes and product positioning towards the customer on short, mid- or long term.
The segment marketing specialist will focus on analysis (of sales and volume reportings, customer insights, market trends, targeting ), giving support in business cases and making recommendations for future actions. He/she will possibly also personally manage specific marketing actions.

Profile
Fluent Dutch and French, and preferably English too
Analytic, strong insight in figures, able to see relations between different studies/reports (qualitative and quantitative) and to produce an integrated analysis and recommendation towards the team
Good interpersonal communication skills (focus on internal departments)
Good presentation skills (including to management)
Able to manage different requests/projects at the same time and under pressure in a fast moving environment

Start date
ASAP
Duration
3 months
From
Volt
Published at
10.07.2014
Project ID:
739736
Contract type
Freelance
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