Description
Marketing Manager - Contract - Global Manufacturer
Rate: £45 per hour
Contract length: 12 Months
My key global manufacturing client, is currently recruiting for an experienced Marketing Manager to join their marketing team on an initial 12 month contract.
Purpose of the Role
- To implement tactical marketing and customer plans for the product group to ensure the delivery of the UK operating plan.
- To support European marketing alignment activities and product launches.
- To drive marketing programmes that gain market share through growth in existing customers, new channels and new product initiatives.
- To lead the introduction of new products & entry into new business segments, creating new customers & channels.
- To ensure that all activity is aligned to corporate strategy and meets the company financial and brand objectives.
- To ensure that Fastening marketing approach is recognised as that of a market leading supplier, and contributes to the ambition of being the preferred supplier to its customer base.
- To utilise Customer Relationship Management to actively drive the Fastening brands.
Essential Experience
- Minimum 4 years commercial experience in a sales or marketing environment
- Commercially driven with a proven track record in hands on campaign delivery
- Relevant degree
- Chartered or working towards chartered status preferable
Responsibilities
- Proactively communicate marketing plans to the European Marketing Manager, Regional Sales Manager and Sales Team.
- Taking the lead in delivering the marketing message to key distributors, customers & users. Pulling ideas through the sales team.
- Tracking of sales in and sales out performance at sku level to understand seasonality and sector performance of products.
- Monitor the performance of agreed categories and make proposals to the EMM & RSM to drive the business forward.
- Continually audit and analyse the company's competitive position to highlight competitor activity and new opportunities for the business.
- Work in conjunction with the EMM & RSM to effectively manage the creation and production of sales literature, including product line leaflets, price lists and training material in line with European alignment.
- Involvement in public relations and direct marketing activities, both through written media and exhibitions/trade shows identified in the marketing plan.
- Manage and keep up to date the Marketing Information System so that strategic decisions can be made.
- Proactively contribute to the European Marketing team and take responsibility for projects agreed with EMM.
If you are interested please send your CV for a further discussion, please contact Zowya Azhar.