Digital Marketing Executive

Lancashire  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Keywords

Description

My client has an urgent contract for a Digital Marketing Executive to join a growing team. The successful Digital Marketing Executive will be tasked to assist the business to develop their digital marketing activities/strategy and raise their digital profile within their target markets.

Key Technical Skills:
* Understanding of current online marketing concepts and best practice
* Experience of PPC techniques, SEO and SEM
* Experience of Social Media and e-marketing
* Experience of working with Content Management Systems and understanding of working with HTML
* Understanding of web-analytics and ability to analyse reports to drive improvements
* Experience of developing written and visual content for a variety of audiences
* Knowledge of mobile technologies and app development
* Use of design software packages, eg, InDesign, Photoshop, Illustrator, Captivate, Dreamweaver, Prezi etc

Key Areas of Responsibility:
* Manage in-house and client websites and digital marketing campaigns ensuring they reflect company strategy and brand guidelines and keep them current with new content
* Manage social media accounts in line with Group guidelines, ensuring content is up to date and supporting administrators around the business
* Create, edit and advise on written and visual content for a variety of audiences
* Brief and work with external agencies to deliver new client websites, SEO and PPC where required
* Utilise online metrics to create performance reports and make improvements to online activity

Start date
ASAP
Duration
3 months+
(extension possible)
From
Computer People
Published at
23.07.2014
Project ID:
746371
Contract type
Freelance
To apply to this project you must log in.
Register