Description
Responsibilities include:
- Working with the Head of CRM Planning & Ops Manager to develop annual promotional objectives, plans and budgets.
- Ensuring that CRM plan includes monthly promotional email testing, exploring areas where response and revenue can be optimised for maximum return, eg. Subject line, personalisation, and different offer (A/B) testing.
- Creating and managing all CRM email, mobile notification and on-site promotions (via CMS and ad tool), from copy, offer development, offer code creation to email proofing, code testing and communication to vendor and Customer Services. Maintain relationship with local translation agencies (for French, Italian and German) and Country Managers to ensure localisations are accurate and supplied in a reliable and timely manner.
- Building upon and administering outbound email, mobile notifications and online promotion systems, working with email providers and mobile tools. Constantly looking for ways to improve marketing processes which will deliver efficiencies and increased ROI.
- Managing, building and optimising Program-based life cycle emails and transactional emails, tracking and reporting to deliver strategy of sending increasingly relevant CRM communications.
- Responsible for tracking and reporting all CRM activity on a regular basis via Omniture, resulting in recommendations for future CRM planning
- Working with Head of CRM Planning & Ops Manager and other regional CRM teams to coordinate and share plans across Snapfish worldwide
- Build close relationship with Country Managers to deliver input into planning calendar, such as local events or seasonality
- Support Head of CRM Planning & Ops Manager developing offers and promotions, building business cases and pricing models, working with vendors to arrange special discounts
- Setting up and managing all customer research and supporting results analysis and presentation
- Develop and maintain promotional microsites designed to boost key selling periods, such as Christmas or photo competitions
- Contributing to overall EMEA marketing, product development and brand development strategy
Required:
- 2-4 years total direct marketing and merchandising experience in consumer goods or retail
- At least 2 years of CRM marketing experience which must be with E-commerce B2C focused business
- Demonstrated success building sales through customer conversion, retention and share of wallet
- Bachelor's degree in Marketing or Business Studies required,
- Fluent in English with strong written and verbal communication skills. With Snapfish spread across multiple locations and time-zones, the ability to work remotely using all forms of communication (email, phone, instant messaging and face-to-face) is vital
- Strong analytical skills using Omniture analytics tools
- Thorough knowledge of E-commerce, mobile marketing and social media for B2C market
- Solid experience of email provider tools, being a regular self-service user, able to create dynamic campaigns and programs.
- Excellent usage of office productivity tools (MS Office package), plus design/digital tools (Photoshop, InDesign, Illustrator, Dreamweaver) ideally