Description
Incite BI are working with a large exciting B2C organisation who are experiencing some impressive growth and are looking for an Interim Senior/Head of Data Insight to assist them with some key strategic marketing & data initiatives.
We are looking for an individual who has a proven track record of delivering analysis and insight across customer data rich environments and is able to operate at both hands on and strategic levels.
There a some high profile initiatives ongoing which need managing and delivering to tight timescales. These include overseeing a customer segmentation project and a CRM/data solution platform, including a Business Intelligence layer for complex analytics.
The main day to day job will require this individual to analyse CRM campaigns and report on their performance and provide strategic insight which will assist in developing future campaigns for various customer segments, driving a more targeted and personalised approach to marketing.
The ideal candidate will have the ability to switch from being a strategic thinker, (providing deep insightful analysis for future marketing initiatives) to being an individual who rolls up their sleeves and dives deep into the data to analyse trends and draw conclusions from available data and past campaigns.
From a data perspective, it is not essential that you are an expert in any specific database or analysis tools, however if you are proficient with SPSS, then this will be an advantage.
This is an urgent requirement and we have interview slots secured for next week (week commencing 28th July). This will be a one off face to face interview with a start shortly afterwards. We are working with this client exclusively.
If you are available or becoming available shortly, and feel you have the relevant skills and experience to deliver this project, then please submit your CV ASAP.