Managed Markets Copywriter

Description

The Managed Markets Copywriter takes responsibility for (assigned) Brand concept, writing, and presentation of all projects for assigned accounts, with a focus on Managed Markets. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting marketing objectives.The successful Managed Markets Copywriter is able to take and give direction and effectively communicate needs of client and agency business. This person possesses an understanding of advertising communications and brand strategy and the pharmaceutical industry landscape. The Managed Markets Copywriter is aware of, and directed by, brand objectives and strategies.Description of DutiesHelps secure solid agency/client relationship in the copywriting role o Focuses on achieving the client's brand objectiveso Helps ensures creative expectations are meto Represents and defends the agency point of view, handles objections in a professional manner o Helps influence clients to embrace leading edge technologieso Contributes appropriate insights, facts, and data to foster the planning and creative processes ·Explores ways to add value to client marketing/advertising efforts by contributing new ideas and ways to improve brand performanceo Helps provides strategic direction to grow the brando Generates opportunities to deliver additional value-added communications and/or business-building ideas for client·Possesses a solid understanding of agency strategic (Brand Story) and creative process (Creative Brief) and contributes to the development of strategic recommendationo Contributes to the development or refinement of brand positioning and communication objectiveso Proactively reviews strategic plan to support brand planning and makes recommendations to senior teamo Exhibits critical thinking for brand and overall businesso Actively contributes to creative reviews and message development; offers critical evaluation· Works with a cross-functional agency teamo Demonstrates solid partnership with all functions and disciplines within agencyo Maintains a solid knowledge base of client brand, competitive landscape and market activityo Works with functional leads to improve process and create a positive team environment·Proficient at managing, developing and motivating any direct reportso Sets clear performance expectations and identifies stretch goalso Creates and fosters development opportunitiesMinimum RequirementsCollege Degree· Minimum of 5 years as a copywriter with payer/managed markets experience, and demonstrated accomplishments in work and talent· Proficiency in critical software-primarily Microsoft Word· Demonstrated ability to create copy that is on strategy and effective· Ability to manage the creative process, workflow, workload, and resources among copy group· Demonstrated success in working with and/or managing a cross-functional team, a plus· Conceptual Creativity: Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions; can creatively apply conceptual platforms to all off- and on-line media· Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues and needs, the progress of work and results · Industry Application: Picks up on technical things quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishmentKey CompetenciesI. Key Competencies: Advertising & MarketingBrand "owner" at the Copywriting level· Has an understanding of the Managed Markets segment and the communications needs of its particular audience segments· Partners with art directors, Studio and/or Design Lab, as appropriate, on brand and concept development· Demonstrates ownership of assigned brand by continually coming up with new ideas proactively· Collaborates with creative, Design Lab, account services, content experts, medical strategy, project management, production, and extended team members as needed· Collaborates with, oversees, implements and is keeper of copy brand mandatories and consistencies in writing style · Acts as a hands-on copywriter· Keeps up to date with trends in branding, marketing, advertising, digital communications technology and media, and related communications industries· Keep up to date with trends within the Managed Markets industry· Keeps up to date with trends within the industries specific to assigned brands· Is knowledgeable about products and services specific to assigned brandsII. Key Competencies: Leadership Exercises good judgment; independently and proactively problem solves to formulate and present well-developed ideas and solutions;· Committed to fostering team environment across functions:o Develops strong, productive relationshipso Delegates and empowers: holds direct reports and teams accountable for compliant and flawless executiono Establishes clear priorities; understands and communicates trade offs· Exhibits leadership presence; poised under pressure:o Doesn't show frustration when resisted or blocked; adapts to change and bounces back from disappointmento Leads by exampleo Seeks and accepts feedback· Demonstrates strong analytical and critical thinking skills, effectively presents agency point of view and influences decision-making· Creates a sense urgency to meet objectives; challenges the status quo and generates excitement for new ideas, new business and new technologies· Eagerly accepts stretch goals· Demonstrates respect, empathy and appreciation for others· Acts with professionalism and integrity - exhibits open, honest, fair behaviors· Demonstrates awareness of how his/her actions or interactions impact others