Description
We are looking for an Interim Marketing Campaign Segmentation Analyst to assist our client with some key strategic marketing campaigns & data initiatives.
We are looking for an individual who has a proven track record of delivering analysis and insight across customer data rich environments and is able to operate at all stakeholder levels.
The main day to day job will require you to analyse marketing campaigns and report on their performance and provide strategic insight which will assist in developing future campaigns for various customer segments, driving a more targeted and personalised approach to marketing.
Experience of analysing customer journeys and how to segment customers will be a strong advantage.
From a data perspective, it is not essential that you are an expert in any specific database or analysis tool; however, if you are proficient with SPSS or SAS, then this will be an advantage.
Skills required:
- Insight/Analytics experience
- Marketing Campaign experience
- Segmentation experience
- Loyalty Campaign experience
- Data Analysis - using SPSS or SAS
- CRM
If you are available or becoming available shortly, and feel you have the relevant skills and experience to deliver this project, then please submit your CV ASAP.