Description
MID-LEVEL MARKETING COPYWRITER
Duration: 6-month contract (W2)
Location: Burbank, CA 91504
Job Number: 51317
Client: One of the country's largest health care and health plan providers
Scope of the Project:
- Ongoing project work -- simple letters through to complex, cross-channel campaign development including direct, online, outdoor, print, and more; projects range from promotional to informational in nature.
Team Members:
- Copy team: 7; Creative team: 20; Department: 75
Job Description:
- Mid-level copywriter/editor collaborates with designers, strategists, and other writer/editors to concept, present, revise, and execute copy for innovative member-focused marketing projects and campaigns.
- Candidate creates content that aligns with client brand voice and uses his or her talent and skills to find new ways to express that voice.
- Candidate must be a problem-solving leader with strong communication and critical thinking skills; must be able to deliver strong creative ideas while working on multiple projects (on various topics); must be able to work both independently and in teams; must be able to make timely and effective decisions that produce results that are accurate, on-brand, on-objective, and on-deadline.
Duties Include:
- Conceptualize, write, and edit brand and marketing communications always keeping in mind the objectives of the assignment and the needs and requirements of the audience.
- Apply research, problem-solving, and creative thinking to translate creative briefs into compelling and/or informative copy solutions.
- Produce compelling, on-brand ideas and content.
- Ensure that copy solutions meet brand standards and requirements (style, voice, tone, etc.) and that verbal and visual expressions work hand in hand.
- Keep abreast of key editorial requirements, legislative issues, regulatory guidelines and organizational goals.
- Actively pursue creative growth and development through experience, exposure, and education.
- Provide functional leadership with creative teams and project partners (eg Brand Strategy, Integrated Marketing Communications Operations, Multimedia, Internet Services Group, Due Diligence, etc.).
- Actively identify, recommend, and participate in development of improvements in workflow, processes, creative outcomes, etc.
- Contribute to internal department initiatives, including updating and creating processes, documentation, tools, etc.
- Contribute to the development of client presentations.
- Present and explain creative rationale to individuals and creative teams.
Top Daily Responsibilities:
- Work closely within creative teams to develop solutions that are on-brand and on-brief
- Quickly and effectively assess/prioritize work as assigned with the goal of meeting defined deadlines
- Participate in daily stand-up traffic meetings to share project workload and availability
- In collaboration with our MarCom partners, support strong presentations to partners and executives describing the rationale and approach to project work
- Strengthen reputation of the copywriting and Brand Creative team by providing expertise with a strong service orientation
Experience, Skills, Traits:
- Bachelor's degree required
- 3-5 years marketing writing experience preferred
- Health care, SEO, and direct marketing experience a plus, but not necessary
- Strong communication skills
- Ability to flex between copywriting and editing (conceptual, informational, persuasive)
- Application of organization/time management