Description
Ideal Candidate overview
Account Manager with big-brand experience.
Experience in consumer lifestyle particularly food/drink/retail and health with good contacts and experience across print, online and broadcast.
Strong news sense and as comfortable running a fast paced press office function as they are working across large consumer campaigns.
Skill Requirements
Written Work
*Fully capable of writing all day-to-day written material for client including press releases, features, statements, Q&As, speeches, presentations, award entries etc.
*Amending and improving press releases, internal copy for newsletters etc. drafted by account executives
*Responsible for all campaign evaluation reports, both monthly and annual, for existing clients, and assisting the Account Director on developing, structuring and writing creative annual plans.
*Capable of contributing to creative new business proposals with direction from senior directors.
Media Skills
*Experience of working with a range of consumer media across print, broadcast and online - with a good knowledge of social and emerging media
*Planning and driving the media relations programme for all clients as laid out in the agreed programme of activity, reporting to account director as required.
*Plan and coordinate photo-shoots
*Oversee the delivery of content to media, such as broadcast b-roll, web videos and photography
*Help deliver and oversee media relations activity at events, such as launches.
*Pro-actively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
*Commissioning and analysing research including surveys and focus groups, and leading the media roll-out to achieve maximum coverage.
*Liaising with senior directors on strategic issues and media handling issues, including crisis management and advising client as appropriate.
* Lead on advising on media handling including interview briefings, developing Q&A's, exclusives, embargoes and damage limitations.
Essential Skills
*Experience of working with multiple stakeholders - such as clients, sponsors, other agencies, ambassadors and their agents
*Strong understanding of the media landscape and what works in the consumer affairs and consumer lifestyle space
*Ability to communicate effectively at all levels; with strong verbal communication skills, and ability to write appropriately for differing requirements (press releases, Q&As, briefing documents, case studies, etc)
*Strong organisational, administrative and time management skills
* Overseeing the management and organisation of events ranging from workshops, photo calls, press conferences, training days etc. on behalf of clients
*Excellent attention to detail
*Ability to both work as part of a team as well as manage others effectively within it
*Solid experience of using Microsoft Office programmes (including Excel & PPT), as well as online tools including Gorkana, Kantar, RAJAR, Year Ahead, Red Pages, etc
General Skills
* Have a creative input in all new business pitches within account group.
* Play the central role in the team and take full responsibility for your clients and any problems.
* Proof read all written materials for sign off by account director.
* Implement and supervise progress of PR campaigns, including delivery against KPIs.
* Experience of budgeting procedures on all clients, projects
* Mature ability to brief designers, photographers and printers in a knowledgeable and precise manner, negotiate costs etc., and manage quality control deadline problems etc.
* To motivate and supervise Account Execs, including handling internal issues and problems before escalating to Account directors.
This advert was posted by Propel - an award winning recruitment consultancy supporting marketing, advertising and technology in the digital world. We match talented professionals with opportunities from digital employers, be they industry stalwarts or the next big thing. Overall, we make talent count.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.