Description
Client Description
Green Park are looking for an Interim Head of Direct & E-commerce to work for one of the UK's leading insurance companies, to lead the build of its E-commerce capability and deliver growth for its affinity partners and direct to consumer business channels.
The Interim Assignment
The Interim Head of Direct & E-commerce will report to the CMO and responsibilities will include:
Developing a market leading E-commerce capability, that supports and enables the rapid and profitable development of the Direct to Consumer business.
Producing and executing a long-term, customer focused business plan that drives delivery through the available resources of the business
Identification and implementation of E-commerce technologies/capabilities that will further enable the business to deliver its corporate objectives
Establishing the brand as a reputable service provider within its chosen markets
Work with the business to identify and launch new market leading propositions
This is an exciting opportunity who likes to launch new products and revenue streams.
The Interim Manager
The successful candidate will be a well-rounded commercial Marketer who is able to display:
Strong leadership experience from within the Insurance sector
Strong knowledge in developing and implementing E-commerce/digital model
Direct to consumer market experience