Senior CRM Multi-Channel Consultant - Interim

London  ‐ Onsite
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Keywords

Description

Our client, a FTSE 250 global organisation is urgently looking for a Senior Interim CRM Multichannel Consultant.

Our client is undertaking a vast digital transformation and is investing heavily into their multi-channel channel strategy. This has meant that a new approach is being designed and implemented across various parts of the business including a complete overhaul of their existing CRM/CLM strategy.

The ideal candidate will have a track record in delivering multi-channel digital marketing programmes. You will be able to demonstrate that you have designed and delivered a digital CRM vision and strategy in the past and can deliver a roadmap that will take the organisation to the cutting edge of customer CRM and digital marketing.

You will play a key role in the development of the organisations multichannel proposition by driving the development of multichannel CRM. Additionally you will have strategic input into the development of CRM infrastructure to deliver the tools necessary for multichannel success, creation of a multichannel customer segmentation, and optimization of segmented CRM schedules.

Key Responsibilities include:

  • Analysis of key competitors' multichannel propositions to inform CRM and product strategy
  • Work alongside wider multichannel team to define a BI/CRM vision for the multichannel proposition
  • Work alongside Retail CRM and multichannel programme team to design and deliver multichannel customer segmentation
  • Planning, execution and analysis of multichannel CRM campaigns#

Key Accountabilities:

  • Number of customers playing via multiple channels
  • Average number of channels used per customer
  • Commercially viable cost per multichannel conversion
  • Yield from multichannel customers

This is an urgent and exciting opportunity to work for an exciting brand going through cutting edge transformation. The client is looking to interview candidates at short notice with a start date in the future.

If you feel you have the key skills and experience to deliver this contract role, then please submit your profile ASAP.

Start date
ASAP
Duration
6-12 months
From
Incite BI
Published at
08.10.2014
Project ID:
787227
Contract type
Freelance
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