Marketing Analyst

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
Type Agency
Place:
Yorkshire
Date:
11/08/2014
Country:
flag_no United Kingdom
project ID:
804545

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Reporting directly to the Marketing Analytics Manager, the Marketing Analyst will support the commercial teams in all marketing analysis and insights, helping to define, build and implement effective segmentation methodologies. In addition, the Marketing Analyst will analyse customer behaviour and campaign performance providing insight to inform business decision making.

Key responsibilities include:
* Analysing and reporting on marketing promotions in terms of response, order value, order code demand, discount levels and commercial investment resulting in comparable contribution measures by activity year on year.
* To analyse and report on customer performance by segment to facilitate decision making
* To work closely with the Analytics Manager to design and implement new robust segmentation methodologies taking advantage of modern data mining tools.
* To work cross functionally, and with external agencies where appropriate on all data related/segmentation related projects
* Working alongside the marketing teams and senior management in the creation and reporting of seasonal marketing budgets, forecasts and medium term plans
* To recommend, analyse and report on strategic and tactical tests through the use of appropriate control groups, and using relevant KPIs as agreed with managers, enduring the accurate and statistical validity of all results
* To undertake regular reporting tasks and provide support and cover for all analytical teams.

The successful Marketing Data Analyst must have substantial experience working within marketing analytics and a proven track record in data analytics, presentation and interpretation is essential. You must be creative with a high degree of initiative.

You must have experience in Excel, Access, SAS & SQL.SAS is an essential requirement for this role and you must be fully competent to be considered for interview.

An amazing opportunity to work for a global retail and fashion company, get in contact for more information!