Description
Marketing Analyst Campaign Performance Analyst (Direct Marketing Online Google Analytics Reporting Segmentation ROI ATL BTL SQL Access Excel Finance Banking) required by my banking client in London.
You MUST have the following experience:
- Current marketing campaign performance analysis, reporting, segmentation and ROI for direct marketing (BTL)
- Google Analytics for online marketing analysis
- SQL or Access based reporting
The following would be DESIRABLE:
- Marketing campaign performance analysis for offline marketing in areas such as television, letters, telephone, newspapers, billboards and magazines (ATL)
- Banking or finance
- Experience working in a small marketing team
Role:
The sole marketing campaign performance analyst in the marketing department in London. This is a new role. You will be reporting on direct and indirect marketing (ATL and BTL) campaigns that are both online and offline. You will be reporting on segmentation, conversion, ROI and aiding towards research for future campaigns. You will be integral to both the business and marketing departments. It is essential that you are self-sufficient in drawing reports either in Access or SQL.
You will be:
- Motivated to progress and develop
- Confident working as an individual and as part of a team
Contract Duration: 6-12 months
Rate: £Excellent