Description
Marketing Manager - Banking - Contract - London
A top tier bank is looking for a contractor who has UX and/or change management experience to join a exciting and thriving UX team who will be moving off to support an agile redesign project.
Digital Banking is growing at great pace and now is a particularly exciting time to be joining the bank -The role is an excellent opportunity for someone who likes to work autonomously and as part of a team and can take the lead and be proactive.
Core purpose of this role will be to deliver engaging customer experiences and support the business in its need to talk to customers online.
Responsibilities include:
* Using customer journey data analysis to identify areas for improvement within existing customer journeys, produce recommendations and project manage implementation.
* Work with product and sales teams to identify key customer journeys that drive sales numbers and optimise those to increase conversion.
* Work with complaints teams to identify content improvements that could reduce complaints and remove customer pain points.
* Support product managers with regular updates to the website as product details (including rates) change regularly.
* Ensure signoff and briefing processes are always adhered to and that content is always accurately published.
* Support other key parts of the business in delivering and maintaining digital content to underpin the bank's strategy.
* Liaise with and influence key stakeholders including senior management, digital agency, product teams, legal, compliance and content management to gain buy-in to recommendations for change.
If you believe your a good fit for this role please reply with an updated c.v.