Senior Marketing Manager (m/f)

Description

• Development of strategic marketing plans including the best possible marcom-mix extending from PR to direct mail, social media, events, collateral
• Alignment of the marketing plans with the Business Unit activities and set-up of joint initiatives
• Implementation of the global communication activities into the overall marketing plan
• Work closely with the agency network in order to achieve optimal performance and delivery against approved plans
• Ensuring a consistent look and feel between all campaign elements
• Development of product positioning and messaging that differentiates the products in the market
• Communication of the value proposition of the products to the sales team and development of the sales tools necessary to support the selling process
• Strategy development including management of marketing programs to drive demand for the products
• Development of highly tailored content for presentations, demonstrations, datasheets, white papers, customer and case studies
• Delivering effective presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings
• Measuring of campaign deliverables and processes incl. analysis of effectiveness and identification of opportunities and improvements
• Final responsibility for all deadlines (definition and control)
• Central point of contact for the marketing team

• Experience in delivering project on time and on budget, without close supervision
• Profound product marketing experience in a field facing role
• Perfect English spoken and written
• PowerPoint master, strong on Excel
• Proven record of marketing strategy and execution
• Active in social media, internally and externally
• Able to set benchmarking and measurement standards
• Able to thrive in a corporate environment, ideally experienced within a matrix organisation
• Strong understanding of marketing tactics and planning processes
• Very strong written communication skills