Sales/Marketing Data Analyst

Georgia  ‐ Onsite
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Keywords

Description

A Data Analyst is needed for a marketing organization to analyze real-estate data and associated data in over 400 markets across the United States. The Analyst will be responsible for recommending systems and/or applications to be used for big data in an Excel driven environment, as well as perform the data analysis in supporting Marketing strategies and execution in alignment with the organizations corporate objective, researching, collecting, analysing and reporting on data, and developing product models. Works closely with Marketing & Business Development Managers

Produce, analyze and deliver customer insights based on behavior, customer surveys, and other quantitative data sources. Perform hands-on analysis of large volumes of customer level data. Work with complex data structure, manipulate, cleanse data and perform statistical analysis

The Analyst will consult on analytics requirements, produce reports, and identify implications for marketing initiatives.

The successful applicant will possess strong experience delivering customer insights, which may include: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Advertising Research, Brand Research and Utilization.

This is a 3 to 4 month contract. The results will determine if additional data analysis is needed which would significantly expand the contract.

Required Experience:

Bachelor's degree in business, finance, marketing, mathematics, statistics, sciences or related field.

Minimum three (5-7) years of demonstrated experience analysing data and producing reports for management use.

Experience handling datasets in different formats such as text/csv, excel, access, SQL Server or related.

Experience identifying, building, and/or maintaining key performance metrics of a portfolio/business

Experience performing marketing or sales analysishighly desired

Proficient in the use of the PC and basic MS Office applications (Excel, Powerpoint, Word and Outlook).

Working knowledge of Excel including pivot tables, formulas, formatting, charts and importing/exporting data.

Detail oriented and deadline driven, with the ability to prioritize and focus, while maintaining accuracy in all functions and meeting deadlines.

Knowledge of data management tools such as MS SQL Server Management Studio, MS Access, or related

Ability to perform data analysis such as descriptive statistics models

Knowledge of statistical tools like STATA, SPSS, SAS, Excel Add Ins (Data Analysis/Solver), or related a plus

Financial analysis a plus

Start date
ASAP
Duration
3 to 4 months
From
ESG Consulting
Published at
31.12.2014
Project ID:
828336
Contract type
Freelance
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