Description
Create a Search Engine Marketing (SEM) campaign, including website content, that meets product and search engine guidelines.RESPONSIBILITIES:
- Verify SEM orders using verification checklist to ensure order is within product guidelines
- Validate all content received with order and query sales team if an order fails the verification checklist
- Collect required data, documents, and collateral and store in the appropriate collateral management systems
- Work with the sales team to resolve opened queries and cancel orders for unresolved queries
- Serve as a liaison between sales and fulfillment team for fulfillment queries on SEM items
- Submit campaign creation recap to the sales team and advertisers
- Use collateral provided to build SEM campaign and content for associate Landing Page
- Communicate with all parties to ensure account creation process is seamless.
- Manage workload by monitoring status of fulfillment orders to meet defined timeline commitments to advertisers and Sales.
- Address advertiser and sales questions regarding the SEM product.
- Provide impeccable customer service during the course of each customer engagement
- Demonstrate continuous effort to improve operations, decrease cycle time, streamline work processes, and work collaboratively and jointly to provide an excellent customer service experience
- Provide copy for customer landing pages that are designed to be highly relevant to search engine marketing campaigns and to drive phone calls and email leads.
- Use photo software to manipulate images as needed
- Adhere to any word/character limitations as well as other established copywriting best practices.
SKILLS REQUIRED:
- A significant understanding of the Internet and Internet advertising principles is required
- 2-3 years in copywriting or related field
- 1 year in SEM
- Website writing
- Adcopy writing
- Previous experience in Search Engine Marketing (SEM)
- Website writing
- Strong Knowledge of Search Engine Strategies
- Knowledge of Web Site design in order to create optimal search results
- A basic knowledge of Internet browsers is required
- Intermediate knowledge of HTML is required
- Strong people, communication and organization skills are required as interaction occurs with the advertiser and Sales personnel over the telephone
- Strong typing and computer skills are required
- Strong Software Skills: Microsoft Office Suite to include Excel, Word and Outlook Express
- Candidates with certification(s) in Search Engine Marketing preferred
- Strong initiative and positive attitude
- Able to analyze data and use critical thinking skills
- Able to multitask to meet required deadlines