Presales Consultant

Georgia  ‐ Onsite
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Keywords

Description

Job Summary:
The Pay-Per-Click Presales Consultant is responsible for coordinating Pay-Per-Click media strategies between the outside sales team & the pay-per-click fulfillment team. Operating in a dynamic team environment, this individual must quickly understand and be able to communicate initiatives requested from the sales team on behalf of high spend national and regional clients with a white glove level of customer support.

Essential Job Functions
Analyze advertiser margin, objectives, services, geos, CPL/KPI requests & monthly spend requests to determine initial program eligibility
Communicate the SEM product best practices & product/business requirements to sales in order to support pre-sales, post-sales & campaign performance success
Engage with pay-per-click analyst team as a pre-fulfillment consultant and communicate objectives to other parties during initial onboarding stage of campaign set-up
Field questions & facilitate education on the product to sales with process, technical & product inquiries
Field all consultation calls with sales prior to item being keyed but once it is sold to ensure expectation consistency with sales, client, pay-per-click fulfillment team & AM's
Expedite campaign brief requests & consultation calls that are requested by sales last minute
Understand and communicate the results & relationship of each statistic encompassed in the campaign brief estimates & report directly to sales personnel and in client-facing situations
Communicate Real Time previous campaign data for specific vertical markets to both sales and advertisers prior to account launch and throughout the presales process
Aid sales personnel in decision-making processes prior to item sold that will contribute to the goals and success of clients future campaign(s)
Troubleshoot estimate intake issues and problem solve when necessary to maximize account & sales retention and aid in high performance level accounts being on boarded

Job Context
Bullpen, team environment
High-paced, independent work environment
High-growth situation with evolving work processes

SKILLS:

Requirements
1-2 years of experience working directly in or with sales in Google AdWords, Bing, Yahoo and/or other pay-per-click advertising situations
Proficiency in maintaining product & business requirements for the campaign brief estimates requested & communicating to sales accordingly
Significant telephone customer service experience speaking directly with high touch accounts in a presales, sales and technical environment
Experience with evaluating basic technical analysis of website (current/live), call/form fill tracking, CRO/design
Experience with current pay-per-click trends, market influences, keyword vs CPL/CPC/KPI relationship etc.
Proficiency in onboarding large scale pay-per-click accounts in a variety of different industry verticals
Proficiency in MS Excel, PowerPoint and Word

Other Skills/Abilities
Experience with CRMs such as Salesforce and other business related software a plus
Experience with Keyword Planner tool & other keyword research tools
Experience with sales communications & environments
Team skills
Analytic skills
Professional telephone, verbal and written communication skills
Self-motivation and self-management abilities

Education
BA/BS degree preferred or equivalent work experience
Start date
n.a
From
Synectics
Published at
16.01.2015
Project ID:
835854
Contract type
Freelance
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