Description
Online Marketing Executive - PPC & Affiliates
An exciting opportunity has arisen for an Online Marketing Executive to be based in the Macclesfield area on an 8 month contract.
You will be primarily responsible for the day to day running and management of our clients PPC activity.
The Online Marketing Executive will also be responsible for the management and co-ordination of our affiliate and retargeting activity. While experience in these areas is desirable, full training can be provided.
The role will provide a great platform for someone skilled in PPC to drive this area of the business forward, whilst expanding their skill set to cover other areas of online marketing.
We are looking for someone who can help identify which campaigns generate the most traffic and conversions, review campaign performance against target cost and explore competitor performance.
Role Overview
- Management of Paid Search activity on Google via AdWords.
- Management of Paid Search activity on Yahoo/Bing via Bing Ads.
- Management of our affiliate activity via Affiliate Window (experience in this is desirable but not essential).
- Working with an external agency to co-ordinate our organic search activity.
- Daily reporting and trend analysis across Paid Search, Affiliate and Retargeting Channels.
- Ad hoc project management responsibilities
Candidate Overview
- At least 2 years working in Paid Search/PPC.
- Experience managing significant PPC budgets (6 figures) would be a distinct advantage.
- Experience working with Enhanced Campaigns within AdWords, and managing Product Listing Ads.
- Experience working within Google Analytics.
- Experience working within Excel.