Interim Head of Digital & Customer Value Management, London

London  ‐ Onsite
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Keywords

Description

Leading retail business based in London is looking to hire an Interim Head of Digital & CVM to drive through its digital transformation. This will include developing a CVM strategy to help enhance customer experience and ultimately drive customer revenue and profitability. As part of the process, you will also be instrumental in selecting a CRM technology provider and integrating this into the business.

Experience required includes:

  • Strong understanding of CRM, from vendor selection through to implementation, including how it will interface with digital and POS systems;

  • Excellent knowledge of CVM, including strategy definition and subsequent implementation, ensuring it is aligned across all channels;

  • Proven track record of defining and implementing a digital strategy across a retail business, and creation of a true omni-channel experience;

  • A track record of identifying, developing, and executing customer insight mechanisms that deliver actionable consumer insights;

  • Must have previously created and implemented a customer segmentation strategy that has delivered tangible business results.

This is an excellent opportunity for an enthusiastic, driven, and collaborative individual to play a critical role in the creation and execution of this leading retail business' digital transformation.

Start date
ASAP
Duration
12 months
From
Marlin Hawk
Published at
03.02.2015
Project ID:
844319
Contract type
Freelance
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