Description
Experienced Campaign Manager/Analyst to work in a high paced team environment managing high-touch national and regional Pay-Per-Click clients. Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google AdWords and Bing Ads PPC channels. Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.Essential Job Functions:
- Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up.
- Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria.
- Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
- Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level.
- Build keyword lists by industry verticals and match type in accordance with advertiser focus.
- Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
- Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
- Proactively optimize campaigns for maximum white-glove level service and PPC performance.
- Trouble shoot performance issues and problem solve.
Education:
- BA/BS degree preferred or equivalent work experience.
- Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising.
- In depth understanding of Pay-Per-Click (PPC) mechanics, analysis, and reporting.
- High level proficiency in Microsoft Excel with ability to compile and sort data in sales level report format.
- Team skills.
- Research ability.
- Analytic skills.
- Professional verbal and written communication skills.
- Self-motivation and self-management abilities.
- Google AdWords certification desirable, or obtained within 30 days of hire.
- Bing Ads Accredited Professional certification desirable, or obtained within 30 days of hire.
- Experience with CRMs such as SalesForce and other business software a plus.