Description
This is a fantastic opportunity to work within a leading North West brand on a contract basis. You will work in Manchester for the Venue Marketing team as Digital Marketing Executive.This is a standalone digital role within the department, however there is the need to work/liaise with other departments e.g. CRM and other digital personnel in the company.
Purpose
To deliver digital campaigns and maximise revenue opportunities across all areas of Venue Marketing
Key Responsibilities:
Managing the full email marketing process, including building HTML emails, testing and sending email campaigns.
Content planning and editing of venue areas of website, associated language sites and bespoke microsites to ensure the content is fresh and up to date.
Publish all changes to websites including removal of outdated materials using relevant system and various administrative tools.
Ensure all digital campaigns are tracked, monitored and executed with pre and post campaign analysis.
To copywrite, build and implement test and learn procedures to improve weekly newsletters to be sent out each week.
Continuous testing of creative and copy including e-mail broadcast times/subject lines and ad copy and web landing pages.
Using various web tracking & analytics packages, report on the performance of all digital marketing campaigns for all venue products and make recommendations for change.
Involvement in PPC & SEO campaigns for all products
Support and be accountable for digital projects including website builds, app developments and tactical digital projects where required.
Research best practices on competitive sites. Stay current with web trends making recommendations to the portfolio of Venue products on line.
Assist the Marketing team with projects and initiatives for both online and offline marketing and Venue Sales products and services.
To carry out general administrative duties as and when required.
Experience & Qualities
HTML experience preferred.
Experience with photo editing software (Adobe Photoshop) to edit and crop images.
Experience of managing the full Email marketing process
Minimum 2-3 years digital marketing mix experience gained within a fast paced environment.
Experience of content management systems such as Sitecore and Expression Engine.
Strong commercial acumen with a pro-active can-do attitude
Ability to analyse results and data to provide recommendations.
Demonstration of a passion to suggest and drive innovative and creative ideas.
Strong written and verbal communication skills essential.
Strong organisational and time-management skills essential.
Experience of developing effective internal and external supplier relationships.
Ability to work in a multi task, highly pressurised environment
Sound personal qualities including the ability to work in a team environment, self-motivation, enthusiasm and ability to work under pressure. They should exhibit pride in performance and work with great attention to detail.
Blue Skies specialise in Marketing Recruitment covering Clientside, Account Handling, PR and Executive. We also have a specialist Creative Recruitment team. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.