Description
Marketing Manager is required by HSBC Global Asset Management.
* Candidates MUST HAVE Asset/Investment Management experience/exchange-traded funds (EFT's). This is knowledge experience is a key part of the role*
Role Purpose;
- Support the development of HSBC Passive investments offering through the development of key messaging and product communications.
- Manage a Client Propositions framework and strategy in keeping with HSBC Global Asset Management's brand and client objectives.
- Production and delivery of client materials relating to global products and capabilities
- Support for global investment and product communications
- Support local teams in the conversion of client materials for local use relating to global product ranges and capabilities and local products where required
- Approval of global and local financial promotions material in line with prospectus
- Organisation, production and channel integration of CP activity; product materials; product communications; product promotion and focus activity (including event management)
- Maintain an effective link with Global Marketing and ensure all relevant approvals are obtained
Principal Accountabilities:
- Accountable to Global Head of Client Proposition for content and quality assurance of all aspects of Client Propositions activity
- Position AMG and our index tracking capabilities and Passive products appropriately to reflect the core strengths of the Passive business by creating and making sure it is applied locally
- Support and develop the product and investment communications programme to maximise positive impact with clients
- Ensure our CP activity and outputs match to the standard of international industry leaders
- Work closely with compliance officers in the UK and other countries to understand global requirement for fund/index providers and its evolution over time
- Create a framework to support non optional materials including index factsheet (template only, not production), public website, new global disclaimers etc. as well as new marketing initiatives.
- Manage the integration of different marketing and communication sources to ensure high quality marketing materials are appropriately tailored and delivered to key clients, in collaboration with Product specialists and Global product team
- Organise Client Propositions activity in other markets, leveraging local teams and capabilities, including process for ensuring full compliance with regulations and brand rules
- Global website maintenance to ensure the quality of the data, materials and application of legal requirement
Skills/experience required;
- Client Proposal Marketing Management
- Expert in the Passive investment industry
- Strong knowledge of Passive investment products
- Proven experience in investment management business/capability based role
- Strong understanding of client groups, distribution priorities and business focus
- Strong project management skills in any area (web, marketing production etc)
- Shows initiative to the Passive investment business in terms of new projects related to content, website, client communication, events etc
- Working understanding of Asset Management and products/capabilities and credibility with investments/product
- Ability to conduct detailed analysis (global regulatory framework, impact on business)
- Proven ability to make effective decisions when faced with change and competing priorities
- Working knowledge of Client Propositions processes and delivery
- Understanding of investment philosophy & process, investment products and financial markets and the ability to apply this effectively to client materials