Description
Digital Analytics Manager - Analytic APIs - Digital Analytics - User Journey - Personalisation
Our well known media client is looking for a Web Analytics Designer. The purpose of this role is to support a programme of personalisation and targeting across multiple channels and platforms by providing top class analytics.
Responsibilities:
- Write all of the tagging for the programme's audience-facing propositions to enable the understanding of the audience journey at a granular level
- Assist with implementation of client-side testing and targeting systems
- Export user data using an analytics API and advise during the ETL process
- User journey analysis and performance reporting
- Create and administer reports via the analytics interface
Experience & Skills
- Proven record of achievement in digital analytics, data and measuremen
- In-depth knowledge of digital media analytics, data, measurement, methodologies and industry standards
- Ability to manipulate analytics tools and software, including extracting data via APIs
- Previous experience of working for Media organisations or on personlisation programmes is highly desirable
McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.