Description
Job Summary:- This position will be the primary lead and driver for the program development and execution across other marketing teams, internal technical teams and external agencies.
- This position will report directly to the Vice President of Campaign Management and Business Development.
- Responsible for the overall program management for acquisition campaigns (DRTV, Radio, Digital Marketing, etc.)
- Manage the ongoing B2B Direct Response Broadcast Campaigns (DRTV, Radio)
- Coordinate with other marketing leads (Digital, Direct, CRM) and sales support to ensure flawless and on-time execution
- Responsible for the overall campaign performance (leads, sales, ROI, etc.)
- Create the overall theme and messaging for the campaign
- Develop, manage and optimize campaign microsites/landing pages
- Facilitate campaign offer development and implementation
- Develop and manage programs to improve/optimize inbound call volume
- Coordinate results tracking and project status reviews
- Develop future campaign calendar and sales forecast
Mandatory:
- A minimum of 8-10 years of marketing experience with exceptional program management skills
- MBA/BA in Marketing
- Strong understanding of all marketing channels (Broadcast, Digital, Direct, etc.) and integrated marketing
- Technical understanding of Eloqua and SFDC, desired
- Must be a self-starter, with the a strong track record of working successfully in a Matrix organization
- Strong success track of managing programs at scale
- Over the top project/program ownership
- Overall fire in the belly to hit the deliverable and make an impact
- Intellectual curiosity
- Exceptional communication skills (written & verbal)
- Experience working with advertising agencies and digital production firms
- Strong financial and analytic skills
- Ability to successfully manage multiple projects
- Matix Organization Experience
- Success Managing Programs
- Integrated Marketing
- Marketing channels
- Program Management Skills
- Marketing Experience