SEM Analyst

Georgia  ‐ Onsite
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Keywords

Description

Job Description/Duties:
  • Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up.
  • Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria.
  • Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
  • Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level.
  • Build keyword lists by industry verticals and match type in accordance with advertiser focus.
  • Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
  • Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
  • Proactively optimize campaigns for maximum white-glove level service and PPC performance.
  • Trouble-shoot performance issues and problem solve.
SKILLS:

Skills/Qualifications:
  • BA/BS or equivalent work experience.
  • 1-2 years Search Engine Marketing to include Pay Per Click (PPC).
  • Microsoft Office Suite including Excel and Word.
  • A general understanding of marketing principles is required.
  • Content Development skills are a must.
  • Prefer Google AdWords and Bing adCenter certification
  • Search Engine Marketing, Pay Per Click
Start date
n.a
From
Synectics
Published at
10.04.2015
Project ID:
882378
Contract type
Freelance
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