12/10/2024 updated


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Strategic Leader in Retail, Advertising, and Data-Driven Solutions
Paris, France
Worldwide
Mines-Telecom Business SchoolInnovationAdvertisingAutomationBusiness MarketingCustomer Relationship ManagementManagement and Business ConsultingPartnershipsDigital MediaDigitizationE-CommerceMarketingPersonalized MarketingRestaurant OperationVenta al por MenorRevenue Growth
Digital Transformation
Nearly 15 years of experience driving digital transformation, innovation, and measurable growth for global retailers.
Data-Driven Marketing
Expertise in AdTech, performance advertising, and omnichannel marketing with a focus on data-driven approaches.
Strategic Consulting
Delivering strategic consulting to C-level executives across retail and restaurant sectors, focusing on digital operations and performance advertising.
E-commerce Development
Experience in launching and scaling non-food e-commerce platforms, generating significant revenue growth.
Digital Media Management
Leadership in global online media teams, managing digital media strategies and partnerships with major platforms.
CRM and Customer Engagement
Implementation of CRM initiatives, including customer reactivation, automation, and personalized marketing to boost retention.
AdTech Solutions
Founder of an AdTech startup, designing innovative, personalized, and location-based advertising solutions for retail and grocery industries.
Nearly 15 years of experience driving digital transformation, innovation, and measurable growth for global retailers.
Data-Driven Marketing
Expertise in AdTech, performance advertising, and omnichannel marketing with a focus on data-driven approaches.
Strategic Consulting
Delivering strategic consulting to C-level executives across retail and restaurant sectors, focusing on digital operations and performance advertising.
E-commerce Development
Experience in launching and scaling non-food e-commerce platforms, generating significant revenue growth.
Digital Media Management
Leadership in global online media teams, managing digital media strategies and partnerships with major platforms.
CRM and Customer Engagement
Implementation of CRM initiatives, including customer reactivation, automation, and personalized marketing to boost retention.
AdTech Solutions
Founder of an AdTech startup, designing innovative, personalized, and location-based advertising solutions for retail and grocery industries.
Languages
ArabicNative speakerEnglishFluentFrenchNative speaker
Project history
Delivering strategic consulting to C-level executives, focusing on strategic marketing, digital operations, and performance advertising. Achieved measurable results including 20% YoY growth for a restaurant chain and 10% cost optimization for a key FMCG client.
Founded an AdTech platform for the grocery retail industry, enabling personalized advertising for hundreds of retail locations. Led a team of 20 across various departments and facilitated 80 strategic meetings in the grocery sector.
Built and led the first global online media team, responsible for online media, adtech, and customer data activation. Developed digital media framework and strategic marketing plans across global teams.