Founder and Digital Strategy Leader - Retail & Restaurants
Next Mile (Boutique consulting)
Keywords
Venta al por Menor
Advertising
Customer Relationship Management
Digital Media
Innovation
Management and Business Consulting
Digitization
E-Commerce
Automation
Business Marketing
Skills
Digital Transformation
Nearly 15 years of experience driving digital transformation, innovation, and measurable growth for global retailers.
Data-Driven Marketing
Expertise in AdTech, performance advertising, and omnichannel marketing with a focus on data-driven approaches.
Strategic Consulting
Delivering strategic consulting to C-level executives across retail and restaurant sectors, focusing on digital operations and performance advertising.
E-commerce Development
Experience in launching and scaling non-food e-commerce platforms, generating significant revenue growth.
Digital Media Management
Leadership in global online media teams, managing digital media strategies and partnerships with major platforms.
CRM and Customer Engagement
Implementation of CRM initiatives, including customer reactivation, automation, and personalized marketing to boost retention.
AdTech Solutions
Founder of an AdTech startup, designing innovative, personalized, and location-based advertising solutions for retail and grocery industries.
Nearly 15 years of experience driving digital transformation, innovation, and measurable growth for global retailers.
Data-Driven Marketing
Expertise in AdTech, performance advertising, and omnichannel marketing with a focus on data-driven approaches.
Strategic Consulting
Delivering strategic consulting to C-level executives across retail and restaurant sectors, focusing on digital operations and performance advertising.
E-commerce Development
Experience in launching and scaling non-food e-commerce platforms, generating significant revenue growth.
Digital Media Management
Leadership in global online media teams, managing digital media strategies and partnerships with major platforms.
CRM and Customer Engagement
Implementation of CRM initiatives, including customer reactivation, automation, and personalized marketing to boost retention.
AdTech Solutions
Founder of an AdTech startup, designing innovative, personalized, and location-based advertising solutions for retail and grocery industries.
Project history
01/2022
-
Present
Delivering strategic consulting to C-level executives, focusing on strategic marketing, digital operations, and performance advertising. Achieved measurable results including 20% YoY growth for a restaurant chain and 10% cost optimization for a key FMCG client.
09/2020
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11/2021
Co founder & Managing Director
HighCo flowcart
Founded an AdTech platform for the grocery retail industry, enabling personalized advertising for hundreds of retail locations. Led a team of 20 across various departments and facilitated 80 strategic meetings in the grocery sector.
09/2019
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09/2020
Global Head of Digital Marketing - Group
Carrefour SA
(Consumer goods and retail, 1000-5000 employees)
Built and led the first global online media team, responsible for online media, adtech, and customer data activation. Developed digital media framework and strategic marketing plans across global teams.
03/2017
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09/2019
Head of Digital Marketing - France
Carrefour France
Directed digital media strategy, achieving 30% annual revenue growth and 5x improvement in ROAS. Managed 350+ campaigns annually and optimized operations, resulting in €5M cost savings.
03/2010
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03/2017
Head of ecommerce growth
E.Leclerc
Launched and scaled non-food e-commerce platforms, generating €350M in new revenue over three years. Led CRM initiatives and digital media activities for E.Leclerc's e-commerce websites, contributing to €3.5B in annual revenue.
Local Availability
Open to travel worldwide
