Marketing Consultant Startups

Series C 'Logistics as a Service' Startup with £40mn+ raised

Main tasks:

Headed the digital marketing function, developed positioning, value proposition and
messaging for Quiqup's B2B products & Driver acquisition
Transformed the marketing team at Quiqup, created and managed a team of 6 across all
marketing functions
Led the first marketing-data project to improve data accuracy, leveraging on click through and
production data to design dashboards (Salesforce, Amplitude,Tableau) shared across the business
Led tactical elements of rebrand, improving website UX and copy
Created collateral and worked closely with the design team to develop sales materials (case studies,
decks, playbook) to support sales and marketing initiatives.

Achievements:

Cut advertising spend by 50% by bringing paid media in-house, decreased B2B CPA by improving
targeting (vertical focus), optimising copy & creative
Increased inbound MQL by 20%, by automating lead scoring via the creation of a chatbot and
onboarding & retention campaigns

Main tasks:

Created the B2C lifecycle marketing strategy, implemented on-boarding and nurturing
campaigns paid media
Managed the relationship w/ agency, led strategy for B2C, B2B and driver acquisition,
created copy and creative briefsdata analytics
Set up Quiqup's B2C and marketing stack, leading to increased marketing
productivity

A savings' App to help users reach ?inancial well-being by automating saving towards future goals.

Main tasks:

Uncovered compelling value proposition and identified ideal user profiles
Crafted conversion optimised app copy and design mockups
Developed and implemented marketing strategies across social, paid and CRM
Launched a crowdfunding campaign via Crowdcube, briefed and managed relationships w/ PR
agency




Achievements:

Initiated a partnership w/ Behavioural Economics department (City University) led by Prof. Peter
Ayton
Created an integrated social media strategy (paid & content) increased App Installs 10/15% MoM