Digital Marketing Manager

* Developed an acquisition strategy to increase leads by 30%
* Conducted thorough keyword research and implemented effective keyword strategies that
increased click-through rates by 35% and decreased cost per click by 20%.
* Created and tested multiple ad variations, resulting in a 12% increase in ad relevance and an
8% increase in conversion rates.
* Conducted A/B testing on landing pages and optimized page elements, resulting in a 20%
increase in conversion rates and a 15% decrease in bounce rates.

* Led the launch and promotion of the company's new product to 22 million people, resulting in a
10% boost in brand visibility among the intended audience.
* Managed the complete development of the e-commerce website in just 2 months, including UX&UI
design, technical setup, sales support integration, and successful launch promotion.
* Implemented a project to work with agencies and influencers, which helped save budgets by 27%.
* Applied analytical processes to measure success, using GA, SEMrush, CRM, and Hotjar to track
customer journeys and develop effective retargeting campaigns. Resulting in achieving an
average ROAS of 2.3x and EPC of 2.5x.
* Devised actual KPIs and meticulously monitored their real-time progress through Data Studio
and Tableau dashboards. This approach resulted in consistently surpassing targets and
objectives by an average of 15%, ensuring the successful achievement of key milestones.
* Managed the digital marketing campaigns of 10 local offices (Europe, CIS Countries) increasing
the overall sales by 10% through promotions, advertising campaigns and communication with
influencers.
* Planned and executed digital marketing campaigns that improved website traffic by 15%,
increased the number of email subscribers by 20%, and increased social media followers by 5%
using the web, SEO/SEM, Google Ads, email, Facebook Ads and display advertising.
* Optimized online landing pages and funnels, resulting in a 10% increase in conversion rates by
using A/B tests and multivariate experiments.
* Collaborated with PR, Business Development, Partnerships, Product and Design Departments to
strengthen ideas and build effective campaigns that increased website traffic by 20%.
* Created and implemented a content strategy for all social media channels, which increased user
engagement by an average of 5% per month, and increased follower count by an average of 3% per
month.
* Analysed the long-term needs of the digital marketing & social media strategy and adapted it
to a current action plan, which resulted in a 40% increase in engagement and a 23% rise in
sales.

* Led, supervised, and coached 3 team members by setting objectives and evaluating team
performance (KPIs) to maximize commercial profitability - 5x more clients chose our services
in 2019 vs 2018.
* Generated $35k within the first 3 months, which led to becoming the top biller between
2017-2018. Closed 3-4 positions of middle and top management levels per month for top industry
clients (financial, technical, FMCG and IT).
* Coached 50+ professionals on building resumes, interview techniques, recruitment process,
offer negotiation, and professional development.
* Helped to improve the CRM system (content and usability) and recruitment database system in
coordination with the global team. This ensured better job flow, enhanced employee engagement,
reduced the acquisition working hours by 30%, and improved recruitment logistics (interview
scheduling and candidates data).