Senior UI/UX Designer and Front-end Developer

London, United Kingdom Master of Arts (Hons) in Art Direction and Graphic Design

Profile attachments

User Experience (UX)Business PlanningGraphic DesignUser Interface DesignPrototypingReact.jsFigmaFront End Software Development

I'm a Senior UI/UX Designer with strong front-end development skills and 10 years of experience leading digital projects from design to implementation. I'm driven to create intuitive and engaging experiences that align user needs with business objectives, consistently delivering impactful and accessible designs.

My design journey began as a kid with pen and paper. To me, visual design—whether for print or digital—is like drawing. It depends on space, color, hierarchy, and contrast.

This has always felt natural and fuels my creativity. But I wanted to go further. So, I learned UX and front-end development to expand my skills and create more impactful digital experiences—from concept to launch.

Now, I understand the full design lifecycle, from gathering requirements to working in agile teams. And I use my skills to keep on playing and experiementing with design, and now code.

Languages

EnglishNative speakerFrenchNative speaker

Project history

Senior UI Designer

Westminster City Council

Lead the design system initiative, where I collaborated with service and product teams to create and implement the council’s design system, aligning with accessibility and user-centered design best practices. I also oversaw the implementation of the design system into a React component library.
Mentored junior designers, conducted workshops and training to teach them how best to leverage a design system and understand the value of using one, improving the overall team talent and design culture.

Significant achievements

Reduced time spent on design and development tasks by 60% by successfully implementing a design system at the Westminster City Council, allowing the organization to scale products faster and more easily.
Reduced the average time it takes to report issues down from 3.5 minutes to 88 seconds.
Won Best Customer Experience Team at the UK Contact Center Forum 2024 Awards.

Head of Design, Co-Founder

Bluto

Created the design and front-end code for the platform, then oversaw it on an ongoing basis by managing developers, building new features and optimizing the user experience with quantitative and qualitative user research.
Established Bluto’s brand image, designing the logo and brand guidelines; created impactful digital and print marketing materials that matched the target audience, such as ad campaigns, leaflets, or posters.
Significant Achievements

Significant achievements

Successfully launched a profit making-company from scratch.
Developed an e-commerce platform with a customer satisfaction score (CSAT) of 87.5%.

Midweight UI Designer

Applied Blockchain

Managed all aspects of print and digital communication for the company, including but not limited to: branding materials, print collateral, website maintenance, presentations, newsletters, social media graphics, and infographics.
Led SaaS projects from concept to implementation within agile, cross-functional teams, collaborating with stakeholders, project managers, and developers to deliver high-quality prototypes, testing designs against business goals.

Significant Achievements

Opened new revenue streams for FinTech startup Applied Blockchain by adding design services to their offering, creating a complete end-to-end product delivery offer.
Designed over 20 blockchain products, hosting workshops with stakeholders, wireframing and creating high-fidelity designs and writing documentation for the developer team.
Coded the component library for a commodity trading app for one of the biggest multinational oil and gas organizations.