Paid Media Marketing Manager
ECSP
Keywords
Advertising
Advertising Campaigns
Conversion Rate Optimization
E-Commerce
Performance Management
Search Engine Optimization
Social Media
Facebook Marketing
Facebook Ads Manager
Copywriting
Skills
Results-driven eCommerce & Social Media Paid Advertising Specialist with 4 years of experience in creating and managing store listing optimization, SEO Kewrod, and high-impact ad campaigns across platforms like Google, Facebook, Instagram, and TikTok. Expertise in audience targeting, ad copywriting, CRO, and performance analysis to drive engagement, conversions, and ROI. Proven ability to develop data-driven strategies that enhance brand visibility and achieve measurable business goals.
Project history
12/2022
-
05/2024
* Successfully managed and executed marketing strategies.
* Managed multiple Shopify stores , overseeing end-to-end operations including product listings, inventory management,
and customer service to optimize sales performance.
* Designed and implemented data-driven CRO strategies to enhance user experience and increase conversion rates.
* Collaborated with UX/UI designers to improve website navigation, load times, and overall user engagement.
* Developed and executed paid social media campaigns on platforms such as Google ads, Facebook, Instagram, and
TikTok Ads, driving targeted traffic and increasing conversions by up to 20% ROI.
* Conducted data-driven ad performance and store metrics analysis to refine strategies, resulting in improved ROI
continuously and reduced customer acquisition costs.
* Implemented SEO strategies and optimized store design to enhance user experience, leading to higher engagement and
lower bounce rates.
* Managed and optimized paid social campaigns on platforms like Meta, achieving significant down-funnel metrics such as
payback and ROAS .
* Implemented SEO and programmatic SEO strategies, enhancing organic search visibility and traffic.
* Delivered Facebook , Instagram, and TikTok advertising services, driving engagement and brand growth.
* Increased sales by 55% and store growth by 20% by implementing effective advertising on Meta Ads.
* Increased CTR and decreased CPC by implementing a targeted audience strategy.
* Conducted comprehensive data analysis to identify optimization opportunities, designing and implementing A/B tests for
continuous improvement in channel performance.
* Conducted social media audits to identify areas for improvement and opportunities for growth.
* Developed and executed content calendars aligned with marketing goals and audience preferences.
* Tracked and reported on key performance indicators (KPIs) to assess the effectiveness of social media strategies.
* Leveraged analytical insights and consumer trends to generate fresh ideas and discover new marketing opportunities.
* Worked closely with Product, Creative, Data Science, Finance, and other Marketing functions to develop and run
impactful growth experiments.
* Conducted weekly, monthly, and quarterly reviews of campaign performance, presenting findings and strategic
adjustments to management.
* Managed multiple Shopify stores , overseeing end-to-end operations including product listings, inventory management,
and customer service to optimize sales performance.
* Designed and implemented data-driven CRO strategies to enhance user experience and increase conversion rates.
* Collaborated with UX/UI designers to improve website navigation, load times, and overall user engagement.
* Developed and executed paid social media campaigns on platforms such as Google ads, Facebook, Instagram, and
TikTok Ads, driving targeted traffic and increasing conversions by up to 20% ROI.
* Conducted data-driven ad performance and store metrics analysis to refine strategies, resulting in improved ROI
continuously and reduced customer acquisition costs.
* Implemented SEO strategies and optimized store design to enhance user experience, leading to higher engagement and
lower bounce rates.
* Managed and optimized paid social campaigns on platforms like Meta, achieving significant down-funnel metrics such as
payback and ROAS .
* Implemented SEO and programmatic SEO strategies, enhancing organic search visibility and traffic.
* Delivered Facebook , Instagram, and TikTok advertising services, driving engagement and brand growth.
* Increased sales by 55% and store growth by 20% by implementing effective advertising on Meta Ads.
* Increased CTR and decreased CPC by implementing a targeted audience strategy.
* Conducted comprehensive data analysis to identify optimization opportunities, designing and implementing A/B tests for
continuous improvement in channel performance.
* Conducted social media audits to identify areas for improvement and opportunities for growth.
* Developed and executed content calendars aligned with marketing goals and audience preferences.
* Tracked and reported on key performance indicators (KPIs) to assess the effectiveness of social media strategies.
* Leveraged analytical insights and consumer trends to generate fresh ideas and discover new marketing opportunities.
* Worked closely with Product, Creative, Data Science, Finance, and other Marketing functions to develop and run
impactful growth experiments.
* Conducted weekly, monthly, and quarterly reviews of campaign performance, presenting findings and strategic
adjustments to management.
06/2020
-
01/2021
Marketing Assistant
Compit Services
* Developed and executed social media strategies.
* Managed e-commerce store, and paid social campaigns across multiple platforms.
* Data-driven CRO strategies to enhance user experience and increase conversion rates.
* Conducted data-driven optimization of campaigns.
* Generated customer insights through detailed analysis.
* Conducted A/B testing and experimentation to improve campaign performance.
* Implemented e-commerce marketing strategies.
* Applied SEO and programmatic SEO techniques.
* Executed paid media buying on Amazon DSP, Google, Facebook, Instagram, and TikTok.
* Created and optimized content for social media.
* Analyzed and reported on data to track performance.
* Demonstrated strong organizational and communication skills.
* Managed projects using tools like Jira and Slack.
* Managed e-commerce store, and paid social campaigns across multiple platforms.
* Data-driven CRO strategies to enhance user experience and increase conversion rates.
* Conducted data-driven optimization of campaigns.
* Generated customer insights through detailed analysis.
* Conducted A/B testing and experimentation to improve campaign performance.
* Implemented e-commerce marketing strategies.
* Applied SEO and programmatic SEO techniques.
* Executed paid media buying on Amazon DSP, Google, Facebook, Instagram, and TikTok.
* Created and optimized content for social media.
* Analyzed and reported on data to track performance.
* Demonstrated strong organizational and communication skills.
* Managed projects using tools like Jira and Slack.
Local Availability
Open to travel worldwide
