Product Leader, Product Advisor

- Responsible for the product vision and strategic product roadmap, specifically with a focus on expansion
into the e-commerce segment and the North American region, resulting in major wins like JC Penny,
Deckers Brands, John Deer, etc., and a 200% ARR increase for the North American business alone.
- Led the development of a new SaaS product that improved overall customer retention rates, and was
adopted by major customers like the LVMH group.
- Built an analytics platform to track user behavior, identify bottlenecks in the customer journey, and
optimize the user experience, resulting in an improvement in the SUS by 15% as well as the overall
NPS score.
- Worked on growth initiatives through integration with partners like Salesforce, commercetools,
Dynamic Yield, Kibo, Algolia, and AI services from wonki for content personalization.
- Laid the foundations of a centralized data lake to store all product, engineering, and business metrics to
enable the product teams to be data-informed and data-driven.
- Manage a team of 14 Product managers and Product Designers, and was indirectly responsible for the
work of the tech org of 6 SCRUM teams and 60+ engineers, to build out new MVPs as well as
enhancements to existing features of our flagship product.
- Launched a host of internal product processes for customer feedback, stakeholder insights, design
strategy, etc.
- Active involvement and influence in the M&A initiative as a part of the due diligence process to
proactively identify synergies in product and technology.

- Created a strategic product roadmap based on the long-term vision, customer feedback, and market
trends.
- Spearheaded the development of the Cobalt self-service platform that resulted in stark improvement of
LTV/CAC from 2.5 to 3.4.
- Led automation and ML initiatives to scale and optimize internal operations like payments, invoicing,
staffing of projects, etc. that helped Cobalt scale as a global pentesting platform.




- Laid the foundations for the product team through the introduction of OKRs, PRDs, agile processes, and
design processes as well as set up the Product Mentorship program to coach talent in product
management .
- Managed the product and design team in 2 workstreams (5 direct reports in product and indirectly
responsible for 15 engineers)
- Served as the data team's interim PM, working closely with the lead Data Scientist.

- Created the product vision and roadmap for the product catalog tech teams, aimed at improving Wayfair's
operations and storefront experience.
- Built the centralized system that was the leading system for all storefront data at Wayfair. Defined,
designed, and launched this new system which removed erroneous data on the storefront resulting in an
impact of over $ 2 billion in revenue and improved customer rating.
- Built internal frontend and backend tooling and automation to reduce operational costs by 750k annually
in the first 3 months of joining Wayfair in 2017.
- Conducted post-launch analysis to identify areas for improvement and make recommendations for future
product development.
- Led and mentored a team of 5 product managers and coached them on product management principles
and methods.
- Collaborated with stakeholders in the operations team, suppliers, data science, and engineering teams to
ensure products were delivered on time, within budget, and met quality standards and use cases.