03/04/2026 updated

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Senior Consultant | User Experience (UX) Management, Research, Strategy, Coaching & Evangelism

Hamburg, Germany
Worldwide
Information Science (MA) & Media Science (BA; double degree, both with distinction)
Hamburg, Germany
Worldwide
Information Science (MA) & Media Science (BA; double degree, both with distinction)

Profile attachments

MIT_Certificate_Digital_Transformation_GenAI_Bernhard_Riedl_08-2024.pdf
Standford_University_Certificate_GenAI_Bernhard_Riedl_08-2025.pdf

UXux consultantUX Researchux researcherUser ExperienceUser Reasearchuser researchuser researcherSenior ConsultantCoachCoachingUX ManagerUX Strategyux project managerUX AnalystUX expertUX LeadUX metricsUser Centered DesignUser Centered Design Process Design ThinkingDesign Thinking FacilitatorWorkshop ModerationCustomer Experience (CX)Customer Experience (CX) advisory and consultingCustomer ExperienceCustomer CentricityHuman Centered DesignHuman Factors & Usability Engineering HCIagileScrumKanbanLean UXlean & agile transformationDigital TransformationUser Experience Manageruser experience strategyUser Experience (UX) DesignUser Experience DesignMentor & CoachMentoringMentoring/TrainingResearchResearch and Development (R&D)ResearcherMarket ResearchMarket Analysis Change ManagementStakeholder managementStakeholder-ManagementCross-Functional LeadershipenablementSparring PartnerInsightsData AnalysisProduct Managementproduct strategyManagementManagement Consultancy Management ConsultantManagement Consultingmanagement coachingInterim ManagementInterim ManagerStrategy ConsultingStrategieberateruser testuser testingDesign Strategybusiness strategyBusiness StrategieInnovation ManagementOnline BusinessUsabilityUsability auditUsability Engineerusability testUsability Testing AnalyticsMulti-project managementMultilingualEnglishspanischspanishdeutschGermanFrenchfranzoesischitalienischitalianPortuguêsPortugueseEspañolecommerceecommerce BeratungOnline shoppingTelcoTelecommunicationTelekommunikation
About me - Key specs

15+ years consulting experience with many of the world's largest companies, mostly from California, USA, Europe, England and Germany

Projects with Google, eBay, Vodafone, Deutsche Telekom, OTTO, otto group, GfK, COMATCH, Malt Strategy, for instance
  1. Industry focus in IT / Tech, Internet, Telco, eCommerce and Software
  2. Strategically combined application of my expertise in User Experience (UX) Consulting, UX & User Research, UX Management, UX Coaching and UX Strategy
  3. My work focuses on bringing together technology with human needs to agilely develop and optimize great, successful digital products and services that delight customers
  4. Co-Founder of a German Ministry of Economy & Energy (BMWi)- and EU-funded EXIST Green IT Energy Software Start-Up

Advisory - My consulting services
Management Consulting | Digital Experience & Strategy (UX | CX | X) for large international clients, mainly in IT / Tech, eCommerce, Internet, Telecommunications and Software industries, also Start-ups, SMEs, NGOs
  1. Development and implementation of (UX) research management strategies
  2. Consulting on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
  3. Enablement and sparring partner of agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
  4. Stakeholder Management across all organization levels and departments
  5. Implementation, management & communication of UX Research with cross-functional partners to drive impact (broad knowledge of & expertise with research methods, quant, qual, in-house & research agency management)
  6. Integration of user research insights into product & business strategy

What distinguishes me
  1. Focused on outstanding results with high business impact
  2. Passion for solving complex strategic issues and challenges in the digital world
  3. High motivation, resilience and flexibility
  4. Multidisciplinary and effective communicator at all corporate levels with all stakeholder groups
  5. International mind set and multilingualism: besides native German, fluent English and Spanish, good knowledge of French and basics in Italian, Brazilian Portuguese and Catalan
  6. Always curious, eager for knowledge and open to new project challenges in order to be able to support my customers in achieving their goals

My scientific foundation
  1. Double degree in Information Science (MA | Human-Computer Interaction, Media Informatics, UX, Usability Engineering) and Media Science (BA | Digital Media) in Regensburg & Cologne, Germany and Barcelona, Spain (both degrees with distinction)
  2. Extensive know-how in computer science, psychology, management, design, engineering and human-computer interaction

Certificates
  1. On my website https://www.digital-experience-consulting.com/english/about-me/skills-und-certificates/
  2. On my LinkedIn profile https://www.linkedin.com/in/bernhardriedl/

Languages

DeutschNative speakerEnglischFluentFranzösischGoodSpanischFluent

Project history

Senior User Experience (UX) Research Manager (Consultant, Contractor)

OTTO (GmbH & Co KGaA)

Internet & IT

1000-5000 team member

OTTO (GmbH & Co KG), Hamburg, Germany

Independent Consultant Digital Experience | Manager | Researcher | Strategist | Evangelist | Coach

COMATCH GmbH | Management Consulting, Berlin, Germany
COMATCH GmbH | Management Consulting, Berlin, Germany

Co-founder Green IT Energy Software Start-Up, CFO/CMO, Product Manager & Researcher

Om7Sense GmbH

Internet & IT

Om7Sense GmbH, betahaus Hamburg, Werk1 Munich, Germany
Om7Sense is a highly innovative Green IT software solution for energy management in data centers for quick cost savings and energy efficiency
  • Received with Om7Sense the EXIST science and tech founders grant of the German Ministry of Economy and Energy (BMWi) as well as the European Union (ESF)
  • Developed market entry strategy and entered successfully the marked
  • Co-founded the company Om7Sense GmbH, Munich, Germany
  • Developed and optimized Om7Sense's USP around it's core value proposition as a highly innovative energy management solution for data centers to create a more sustainable digitization through transparency
  • Conducted research in energy management and efficiency, data centers, Green IT, Entrepreneurship
  • Led business strategy and product management as well as User Experience (UX), Marketing and PR
  • Led finance, project management and controlling

Senior User Experience Researcher (Consultant)

Vodafone GmbH

Telecommunications

>10.000 team member

Vodafone GmbH, Düsseldorf, Germany (via addmore GmbH)
  • Delivered Customer- / User- / Human-centered thinking and doing as Digital / User Experience (UX) Research Consultant, Evangelist, Manager, Enabler, Coach, Mentor & Strategist
  • Developed and implemented (UX) research management strategy
  • Advised on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
  • Supported planning, development & successful integration of in-house (UX) research lab
  • Evangelised, coached and mentored on (agile) human-centered engineering, user-centered design (UCD), UX research, design & management
  • Supported agile transformation processes and change management
  • Enabled as sparring partner agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
  • Conducted continuous stakeholder management across all organization levels and departments (Board/C-Level, Top & Mid Management, Team Leads, Agile / Hybrid Stakeholder, Research, Engineering, CX/UX, Design, Business, Marketing, Sales, etc.)
  • Implemented, managed & communicated UX Research with cross-functional partners to drive impact (broad range of research methods, quant, qual, in-house & research agency management)
  • Integrated user research insights into product & business strategy
  • Conducted data analysis and interpretation, developed recommendations for optimizing MVPs, prototypes, interfaces, flows, products as well as communication, product strategies and business models

In-house Consultant, Innovation & Multi Project Manager, Head of Transfer

University of Music and Performing Arts (HfMT)
University of Music and Performing Arts (HfMT), Hamburg, Germany
  • Established a new transfer office to foster innovation, digital strategy, product development, UX / usability optimization / research as well as project management
  • Conducted in-house consulting as innovation consulting in the fields of digital strategy and tech, digital media and internet, UX / usability / HCI, entrepreneurship, online distribution of music and media
  • Led innovation management and developed future business and value creation strategies
  • Led and consulted around multi project management of a multi million euro project "Innovative Hochschule" (innovative University) of the German Federal Ministry of Education and Research (BMBF)
    • Coordinated 15 core projects and several more as well as Software, Design and Multimedia Specialists plus events and platforms
    • Led communication with all internal and external stakeholders
    • Integrated new stakeholders and projects, e.g. Hamburg digital education and science strategy initiatives Hamburg Open Online University (HOOU) and Hamburg Open Science (HOS)
  • Established new transfer and innovation cooperations with diverse stakeholders in business, science, culture, media, politics and sociey
  • Managed application process for future transfer and innovation projects

Consultant | User Experience (UX) Research & Consulting

GfK SE

Internet & IT

>10.000 team member

GfK SE, Hamburg, Germany
  • Conducted research-based consulting on digital product and company strategy
  • Led project management, organization, conduction, analysis & presentation of usability / user experience studies for large national and mostly international enterprises
  • Industries primarily eCommerce, Tech / Internet, Telco, Media, Software
  • Worked closely with teams of product managers, designers, consultants, engineers and marketeers to inspire change through insights on user / human / customer behavior and motivations
  • Presented research findings, insights and recommendations to various levels of management
  • Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
  • Created and modified mock-ups (prototyping e.g. with Axure RP Pro, Balsamique, etc.)
  • Moderated focus groups
  • Conducted data analyses and interpretations, as well as development of recommendations to optimize the product's usability / user experience
  • Created deliverable documents such as e.g. final reports, usability lists, presentations
  • Conducted expert reviews
  • Conducted international competitive analyses and benchmarking studies

Trainee User Experience (UX) Research & Consulting

GfK SirValUse Consulting
GfK SirValUse Consulting, Hamburg, Germany (GfK SE, now Ipsos GmbH)
  • Supported UX Directors and Senior UX Consultants with organization and conduction of usability and user experience studies for large national and international companies
  • Various industries, e.g. eCommerce, Internet, IT / Tech, Telco, Media, Software, Medical
  • Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
  • Data analysis and interpretation, as well as development of recommendations to optimize the product's usability / user experience
  • Supported creation of deliverable documents such as final reports and presentations
  • Conducted expert reviews

Certificates

Generative AI: Technology, Business, and Society

Stanford University

2025

Applied Generative AI for Digital Transformation

Massachusetts Institute of Technology (MIT)

2024

Portfolio

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My website

Please visit my website for an overview of my services
https://www.digital-experience-consulting.com/

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