08/15/2024 updated

**** ******** ****
100 % available

Growth Lead

Prishtina, Kosovo BA English Language and Literature, Cultural Studies
Prishtina, Kosovo BA English Language and Literature, Cultural Studies

Profile attachments

Dafina Zymeri Shala CV — Aug 2024.pdf

Advertising CampaignsBusiness DevelopmentSocial MarketingContent CreationContent MarketingSearch Engine OptimizationGrowth StrategiesRecruitmentMarketingInfluencer MarketingLead GenerationProject ManagementProduct MarketingSoftware EngineeringBrandingCopywritingAccount ManagementGrowth Hacking
Growth Lead with 7 years of experience growing software development companies and digital agencies through a combination of creative marketing campaigns and smart business development efforts.

Main skills:
  • Growth Marketing
  • Demand & Lead Generation
  • Business Development
  • Brand Development
  • Account Management
  • Product/Project Management
  • Talent Acquisition
  • Content Marketing (Strategy, Blog, Copywriting, SM Content Creation, Digital PR)
  • SEO Knowhow
  • Influencer Marketing
  • Technical Knowhow (Exp. in Software Dev. Field)

Languages

GermanGoodEnglishFluentSpanishGoodAlbanianNative speaker

Project history

Head of Growth

PressPro Ltd
* Set up operations and established HR and administrative processes on
the Kosovo branch
* Built the company brand from scratch
* Created and implemented an efficient talent acquisition process and
handled 200+ applications
* Fully managed a content writing and digital PR internship program &
trained and mentored 7 interns
* Implemented innovative solutions utilizing web scrapers, browser
extensions, and related tools to streamline processes and enhance
efficiency.
* Created a growth strategy for client acquisition

Head of Growth

Appstellar - Cloud Software Development Company
* Grew the company's brand from an unknown startup in a startup hub
to a well-known, memorable, and respected brand locally and
regionally
* Built the brand strategy, identity, voice and messaging.
* Built the brand's social presence through original content and
targeted paid media campaigns. The focus was on Linkedin
where the company reached near 4k followers.
* Promoted the company at various local and international
industry events including CloudFest in Germany and Intl B2B
Software Days in Austria, significantly enhancing brand
recognition and industry presence.

Growth Lead

HybridValley
* Responsible for managing growth marketing projects and activities as
well as the marketing team.
* Business development activities such as preparing and presenting
material for presentation in an effort to obtain new business projects
and cold email campaigns.
* Building the internal content strategy and building marketing
campaigns and other associated activities.

Content Marketing Specialist

Manaferra - SEO and Content Marketing Agency
Content marketing portfolio linked

* Helped clients' websites grow traffic and drive leads
* Worked on multiple Search Engine Optimization marketing campaigns
contributing in creating high-quality written content
* Was in charge of writing content in the form of blog posts, articles,
long-form ebooks, whitepapers, web copy, etc. for different brands




* Designed accompanying visual material for the written content
* Managed clients' websites using CMS software e.g. WordPress
* Created content marketing strategies
* Proofread and edited content writers' work
* Wrote ad copy for PPC campaigns
* Wrote social media copy for the company's social profiles

Contact form

Log in to get in touch

You need to be logged in to use the contact form.

Sign upLog in