Startup Marketing Expert

We Scale Startups was a growth agency specialising in helping startups achieve sustainable scalability through innovative
marketing strategies and tailored growth solutions. With a focus on driving revenue and long-term success, my agency
partnered with ambitious tech startups. Now looking for long-term opportunities in a growth role.

Main Responsibilities:
* Develop comprehensive customer-researched and data backed customer acquisition strategies for high-growth
App, SaaS and eCommerce startups with a goal to identify predictable, repeatable and scalable campaigns.
* Provide fractional CMO services, offering senior marketing leadership as an advisor for multiple tech startups.
* Led detailed multichannel campaigns using PPC, Meta, Taboola, SEO.
* Performed extensive experimentation of product and marketing to optimise core KPIs.

Key Achievements:
* Reduced CAC by 35% for a leading crypto trading platform via granular targeting in 6 months.
* Increased app downloads by 6x for a B2B HealthTech solution in 3 months due to user personalisation.
* Lowered churn by 21% for major e-commerce retailer through lifecycle optimisation.
* Recognised on Mayple's list of top social media content freelancers.

Led digital and offline marketing strategies including OOH, PPC, SEO to drive awareness, installations and engagement.




Main Responsibilities:
* Developed branding, customer acquisition, and product development strategies.
* Managed and trained the growth team.
* Collaborated with the CEO on marketing strategies and market research.

Key Achievements:
* Created a multichannel paid acquisition campaign which generated 30K downloads in eight months.
* Performed three months of product experimentation to increase MAU retention by 40%+.
* Grew MAU by over 12k through a series of marketing and product iterations.

Spearheaded marketing initiatives that drove substantial user growth and enhanced digital presence.

Main Responsibilities:
* Increased user base through strategic digital marketing efforts.
* Design and implement customer acquisition and product development strategies.
* Liaise with VCs and investors to support business growth and funding efforts.

Key Achievements:
* Increased average customer LTV by 30% through customer-research led marketing & product personalisation.
Increased company revenue by 2X through a multichannel SEO, PPC and influencer led strategy.