Founder
GDR Analytics
Keywords
Customer Relationship Management
Statistics
Advertising Campaigns
Data Analysis
Business Marketing
Business Intelligence
Marketing
SPSS (Software)
Marketing Analytics
Project Management
Skills
Data Analysis and Statistical Modeling
Expertise in data manipulation, analysis, and statistical modeling using tools like IBM SPSS Modeler and SAS.
Customer Value Management
Proficiency in customer base marketing, segmentation, and lifecycle management for enterprise and prepay customers.
Business Intelligence and Reporting
Skills in creating reports, dashboards, and performing marketing analysis using tools like Power BI and SQL.
Project Management
Experience in managing customer value projects and teams, including lifecycle and churn management.
CRM Systems
Proficiency as a CRM owner, conducting analysis and reporting for sales and marketing purposes.
Base Profiling and Segmentation
Expertise in customer base segmentation using cluster techniques for targeted marketing campaigns.
Expertise in data manipulation, analysis, and statistical modeling using tools like IBM SPSS Modeler and SAS.
Customer Value Management
Proficiency in customer base marketing, segmentation, and lifecycle management for enterprise and prepay customers.
Business Intelligence and Reporting
Skills in creating reports, dashboards, and performing marketing analysis using tools like Power BI and SQL.
Project Management
Experience in managing customer value projects and teams, including lifecycle and churn management.
CRM Systems
Proficiency as a CRM owner, conducting analysis and reporting for sales and marketing purposes.
Base Profiling and Segmentation
Expertise in customer base segmentation using cluster techniques for targeted marketing campaigns.
Project history
04/2022
-
Present
Customer base marketing activities, data manipulation & analysis, reporting & dashboard creation.
06/2016
-
02/2022
Manager of Enterprise Customer Value Management
Vodafone
People management, life cycle management, customer value management, NPS & churn management.
04/2014
-
06/2016
Enterprise Senior PM of Customer Value Management
Vodafone
Base segmentation, portfolio negotiation, LCM targeted campaigns, marketing analysis & reporting.
02/2010
-
04/2014
Prepay Senior PM of Customer Value Management
Vodafone
Base segmentation, LCM targeted campaigns, churn prevention modeling, marketing analysis & reporting.
10/2007
-
10/2009
Marketing & Sales Analyst
Pharmaserve & Lilly
Sales territorial analysis & reporting, marketing trends & analysis, CRM owner, analysis & reporting.
Local Availability
Open to travel worldwide
