11/01/2024 updated

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Experienced Data Manager and Customer Value Management Specialist

Athens, Greece
Worldwide
MSc in Applied Statistics
Athens, Greece
Worldwide
MSc in Applied Statistics

Profile attachments

cv_dgratsias.pdf

Advertising CampaignsData AnalysisBusiness MarketingBusiness IntelligenceCustomer Relationship ManagementMarketingSPSS (Software)Marketing AnalyticsProject ManagementPower BISAS (Software)SQL DatabasesStatisticsData ProcessingLifecycle Management
Data Analysis and Statistical Modeling
Expertise in data manipulation, analysis, and statistical modeling using tools like IBM SPSS Modeler and SAS.

Customer Value Management
Proficiency in customer base marketing, segmentation, and lifecycle management for enterprise and prepay customers.

Business Intelligence and Reporting
Skills in creating reports, dashboards, and performing marketing analysis using tools like Power BI and SQL.

Project Management
Experience in managing customer value projects and teams, including lifecycle and churn management.

CRM Systems
Proficiency as a CRM owner, conducting analysis and reporting for sales and marketing purposes.

Base Profiling and Segmentation
Expertise in customer base segmentation using cluster techniques for targeted marketing campaigns.
 

Languages

EnglishFluent

Project history

Founder

GDR Analytics
Customer base marketing activities, data manipulation & analysis, reporting & dashboard creation.

Manager of Enterprise Customer Value Management

Vodafone
People management, life cycle management, customer value management, NPS & churn management.

Enterprise Senior PM of Customer Value Management

Vodafone
Base segmentation, portfolio negotiation, LCM targeted campaigns, marketing analysis & reporting.

Prepay Senior PM of Customer Value Management

Vodafone
Base segmentation, LCM targeted campaigns, churn prevention modeling, marketing analysis & reporting.

Marketing & Sales Analyst

Pharmaserve & Lilly
Sales territorial analysis & reporting, marketing trends & analysis, CRM owner, analysis & reporting.

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