Marketing specialist, analyst, researcher, business developer

3 years 2 months
Marketing and business development executive

Hardware distributor and partner of a lot tech brands (as a CISCO, HP, IBM etc).

-Management of the marketing and advertising (BTL, ATL) processes;
-product matrix control;
-margin and product profitabilitys management;
-management of the projects, business communications, business chains (logistics, distributors, retailers,
customers services etc.);
-management SEM, ebay, CRM systems and analyze reports;

Opening new company parts and units abroad:
-Company filings;
-Staff selections;
-Manufacture steps and logistic chains development;
-Optimization of the staff management and production through remote tools of the management (technical,
human resources);
-preparing reporting tools of mutual settlements for employees and external contractors;

Areas of responsibility and activity: Europe, Russia, the United States.

The company is a supplier and integrator of telecommunication equipment of leading IT brands (CISCO,
HP, IBM etc).

My tasks:
-Coordination and control of marketing and advertising (BTL, ATL) processes
-management of the product base;
-managing profitability of the products;
-key project management, business communications, functional business development (logistics, suppliers,
retailers, service departments, etc.);
-Management of SEM, ebay, CRM;

Achievements:
Opened a production site in Europe and a warehouse in USA:
- Including staff hiring;
- Developing the manufacture line;
- Developing the quality control system and its launch (with next controlls);
-Local suppliers and partners relationships;
- Payroll, rates, KPI management.
- Refunds management in conjunction with quality controll system;
-Developing and tunes of tools for the remote business management, ensuring and monitoring their stable
works.

-Entering new product groups (LED technology, high impact polystyrene) to the target markets;
-Product evaluations for the: profitability, margins, potentials;
-Product full costs calculations;
-Full-cycle marketing support: advertising, design, printing, samples, web promotions, brand orientation;
-Interaction with: customers, sales analytics, feedbacks;
-Staff trainings, sales department technical and marketing support;
-Inventory management;

During the contract time in the company were planned and achieved indicators:
-Increased numbers of monthly active customers: + 148% (calculated by monthly average from the calendar
year);
-new and old customers that was introduced in to the new brand and products, with positive feedback.

3 years 5 months
Founder

Start Up project.

Business development from the scratch.
Duties:
-Full trading chain from the new retail order up to the deliveries most famous brands in to the market;
-Product list building;
-Web-shops managing;
-Pricing, logistics, marketing, advertising, wholesale policy.

Achievements:
-Unique and wide choise of products (~500 items at the average market positions ~50-100).
-High level of returned customers (25-30%)
-1-5% of non satisfied customers;
-Stably high level of positive feedbacks.
-Was build a well-known brand in the target customers sector;

Business was sold due to competitive pressures. Further development has required a serious investments.