Freelance SEO manager/specialist

Responsible for Digital PR strategy and implementation in addition to managing content to deliver Organic SEO growth for Big Six energy supplier npower. * Managed digital PR budget of £98k (per annum) to deliver integrated SEO campaigns * Delivered +7,155%(162,600 vs 2,241 Jan 18-Jan 19) increase in Organic traffic through blog creation, on-page optimisation and link building References available on request * Worked closely with CRM manager to bring email marketing content in-house resulting in 108k visits to the blog (108,793 vs 0 Oct 18-Jan 19) * Delivered multiple SEO campaigns to increase keyword rankings and Organic traffic to target areas of the website * Supported Digital team in CMS migration * Collaborated with wider Communications team to plan PR campaigns, secure press opportunities and crisis management * Content writing and editing materials across disciplines including press releases, press responses, guides and social posts and blogs * Weekly reporting of digital PR media coverage and content performance to senior management team to build credibility and raise profile of digital PR activity within the business * Increased stakeholder engagement across the business resulting in the delivery of engaging content that met strict regulatory standards to drive customer engagement * Led on the procurement and formally tendered for a new agency, to build on npower's SEO capability

Responsible for developing a multi-channel social media strategy for 5 brands to deliver digital growth. * Conducted audience analysis to determine target audience focus for b2c brand * Delivered +125% growth in social following (89k-200K Likes) using only organic social * Streamlined workflow to increase the number of posts by 26% and organic reach by 603% * Established quality control process to ensure all posts are on-brand and engaging * Line managed a social media apprentice, providing mentoring and training to improve confidence and encourage reflective learning * Weekly communication of social media performance to senior management team, proactively suggesting tactics to improve performance References available on request * Co-ordinated news team to deliver a company-first social media campaign exceeding targets * Led on the selection of a design agency, trusted with delivering Caters' first corporate website to generate new business leads

Responsible for creating and implementing a PR, content and influencer strategy to deliver improved organic search rankings and higher web traffic for two e-commerce websites - AttractionTix.co.uk and FloridaTix.com. * Managed PR budget of +£75k (per annum) * Planned multiple press events which resulted in press coverage, increased web traffic and ticket sales * Collaborated with various attractions and delivered multiple PR and influencer campaigns to raise awareness of new products * Managed PR agencies, facilitating the production of linkable content and news stories to earn online coverage * Co-ordinated internal design teams to create PR campaign assets required * Seeding PR campaigns via paid social to increase reach of campaigns * Monitored Google Console and briefed in technical SEO site improvements when required * Identified content gaps and created blog content to drive relevant traffic * Created monthly and campaign reports to measure PR activity